How technology enables companies to connect with customers
We live in a hyper-connected world, yet part of the blowback is the excessive communication that occurs –I fear it will only get worse over time. Today, I spoke to an Executive at medium sized corporation who confessed that she cannot keep up with her … Continue readingEmail Consumes Us
Last night, at the Blogger dinner in SF (see pics tagged ‘groundswell’), there were several discussions among the attendees from Josh, Shel, Debbie and others around their ideology and stance when it comes to the impacts of social media to companies. Josh created a scale … Continue readingAre you a Purist or a Corporatist?
Many corporations are outsourcing their community platforms I’ve been talking to more and more companies that are creating their own corporate communities around their brand. For the most part, they lean on the SaaS models that the white label social network, collaboration, or even insight … Continue readingCustomers Should Avoid Community Software Vendor Lock In: Own your data
Situation The market pressure to create technology products that protect or at least damage their impact to the environment continues to grow. Sustainability and green-tech campaigns are coming from nearly every tech company –esp hardware manufactures. Dell is no exception and launches this Regeneration campaign. … Continue readingCase Study: Dissecting the Dell Regeneration Graffiti Facebook Campaign
Update: Constantin has created a new wiki of Social Media Managers and Strategists at the New PR Wiki. I stand by my research, personal experience, and industry monitoring that the need for social media managers will continue to be in demand for the foreseeable future. … Continue readingThe Need For the Social Media Manager
I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. We should congratulate the following folks: Tom Diederich joins Cadence as the Social Media/Web Community Manager. He’s working for Carlos Soares, my former colleague … Continue readingPeople on the Move in the Social Media Industry: March 21, 2008
I wish I had this data when I was launching social media at Hitachi, sadly, I focused on tools first, rather than first focusing on how people used technology. Forrester has a lot of data, I learned in new hire training that we deploy the … Continue readingYou can now access Forrester Technographic Data
Combining both third party plus member data, LinkedIn can reveal a persona –and social capital– of our companies LinkedIn announces it’s ‘company’ pages (your company is likely there) that displays both status updates of content created by members, as well as pulling in third party … Continue readingWhat’s the Persona of Your Company? Examining the LinkedIn Company Directory
The first time we saw this implemented in public was the Dell’s Ideastorm website, where the customers were able to submit their feature and product requests. This ultimately resulted in a Linux box being produced, a pretty drastic change from their long term relationship with … Continue readingWhere Customers Submit, Discuss, and Vote, Ideas: “My Starbucks Ideas”
Teresa Valdez Klein (Blog, Twitter, Facebook) delivers a great how to video, describing ‘how to use Facebook’s privacy features’. Apparently, the controls are non-intuitive and requires someone from the community to walk through it. This is an important feature, especially for my three younger kid … Continue readingVideo: How to use Facebook Privacy Features
