How technology enables companies to connect with customers
I’m doing research around how different ages using social networks, communities, and virtual worlds by age, and will compile this list as it grows. I’m looking for established community sites that are mature enough to work with brands. There is already so much coverage on … Continue readingList of Communities, Virtual Worlds, and Social Networks for Youth, Boomers, Retired, and Beyond
A new form of the Groundswell has appeared. What’s the Groundswell? We define it as a movement where individuals get what they need from each other, rather from existing institutions. The following hits home so hard for me, as I cover Social Computing as an … Continue readingDangers and Opportunities of the Crowdsourced Company
While I’m not a Friendfeed zealot like respected Steve Rubel, I’m seeing an opportunity for Friendfeed to help corporations further their social media efforts. If you’re not familiar with the Social Media Press Release (SMPR), it’s a process/document that helps press releases to not only … Continue readingHow Brands Will Use FriendFeed
I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Mike Street has joined Zezza Network as the Director of Social Media Marketing. Working on adding social … Continue readingPeople on the Move in the Social Media Industry: June 10th, 2008
If you’re a Forrester client (many readers here are) I’m encouraging you to exercise your right as a customer. If you’ve read the Groundswell, then you’re familiar with the term Embracing, in which employees and customers work together to build next generation products and services. … Continue readingPlease Rate my Reports
A few days ago, I posted some videos on how social networks enter pop culture, a few folks like left some comments, here’s a few related vids: Second Life: The Real World Movie Facebook Anthem (From Rachel Beer) Internet Party 2: An Intervention for MySpace … Continue readingVideos: When Social Media enters Popular Culture
I just visited a client who had several groups in their company doing quite a bit around social media (they are trying to answer the 4th and 5th question). They were what I call “walking” and were on the verge of “running”. Often, when I … Continue readingThe Five Questions Companies Ask About Social Media
I’ve seen the social media community run from tool to technology quicker than you can say “shiny object”. I’ve seen us run from blogs > Facebook > Twitter > Pownce > Jaiku > Justin TV > Ustream > Digg > Delicious > Upcoming > Flickr … Continue readingSocial Media Early Adopters: Pioneers, Settlers, and Colonists
I just learned that one of our premiere clients has asked us to write a blog for their employees intranet. This means, we’d create specialized content just for them, personalized (un)syndicated content, interesting. The objective? To develop a relationship with them, talk with them (not … Continue readingTaking Social Media Inside Your Clients’ Intranet
I’m writing this from the plane, as I travel to Cambridge at Forrester’s HQ to teach a Social Computing Workshop with Peter Kim tomorrow. As I daydreamed while watching the clouds go by, I couldn’t help by reflecting on all the stupid things I’ve heard … Continue reading…Famous Web Quotes for $500 please
