How technology enables companies to connect with customers
I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Adriana Gascoigne joins social network Hi5 as the Director of Corporate Communications, moving on from Ogilvy Interactive, … Continue readingPeople on the Move in the Social Media Industry: August 8, 2008
Left Image: Here’s some sample data that is derived from NACTAS 2007 North American Social Technographic Online Survey. Although I primarily rely on the proven Forrester Research methodology, when it makes sense, I tap into my network to discuss concepts and get examples. While only … Continue readingHow crowdsourcing helps some –but not all research activities
Like every industry, the social media industry is plagued with problems that for now, are slowly being solved. It’s important to note the challenges in our industry in order to first identify them and eventually overcome them. There is no indicator from our data that … Continue readingThe Many Challenges of the Social Media Industry
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: August 5, 2008
A few months ago, I put a call out to the industry to submit to this catalog of the Community Platform space (also known as the White Label Social Network space), my interest in this space grew from a list I started over a year … Continue readingForrester Report: Vendor Product Catalog of Community Platforms For The Interactive Marketer
Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5308/forresters-jeremiah-owyang-the-best-and-worst-of-social-marketing If you’re reading this from a feedreader or an email subscription, advance here to the flash embed to listen to the audio file. Dear friend Jennifer Jones interviews me on my latest … Continue readingAudio: Why Most Brands Fail at Social Network Marketing
Universal Mccann International Social Media Research Wave 3 view presentation (tags: socialmedia research social media) It’s difficult to see the detailed text of this sldieshare, so I recommend clicking to the main site, then clicking the small button that says “Full” which will take you … Continue readingSlideshare: Universal Mccann International Social Media Research
The game is up, “Janet” is not an official Exxon representative A few days ago, the Twittersphere was curious, interested, and excited to see a member of Exxon Mobil’s employee ranks to join the twitter conversation and engage in conversation…sadly, she’s not a real employee. … Continue readingHow “Janet” Fooled the Twittersphere (and me) She’s the Voice of Exxon Mobil
Normalization in corporations Dan Schawbel eloquently writes his position on why he believes that in the future that there will not be any social media experts within corporations. He asserts that these easy to use communication tools will normalize and be adopted by everyone –without … Continue readingSocial Media will Normalize –Why Dedicated Roles and Direction are Required
Yesterday, on my own twitter network, I announced a contest for a giveaway of a Nokia internet device I’ve been reviewing (I never keep any device I receive from to review) and asked participants to tell where they thought twitter would be in two years. … Continue readingTwitter as a platform
