50 Ways to use Social Media, listed by Objective

Chris Brogan, who continues to dazzle us with his thoughtful and helpful social media blog posts (I recommend subscribing to him) lists out “50 Ways Marketers Can use Social Media to Improve Their Marketing“. In twitter, Jon Burg suggests the lists could be segmented to … Continue reading50 Ways to use Social Media, listed by Objective

Cadence Puts Community in the Forefront

One of my most popular diatribes is my rant on the irrelevant corporate website, in summary, I suggest a gap between the reality of the public conversation and the biased marketese on company websites. Today, I’m starting to see more websites evolve, from Sun’s aggregation … Continue readingCadence Puts Community in the Forefront

Letting your Community Create your Advertisements

A few months ago, I covered Dell’s Green campaign called “Regeneration” which allowed community members to create their own art themed “green” and they were then given the opportunity to vote on which one was best. They turned over much of the marketing control to … Continue readingLetting your Community Create your Advertisements

People on the Move in the Social Media Industry: July 13, 2008

I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Wishing Dawn Foster who is striking it out on her own and leaves Jive Software to start … Continue readingPeople on the Move in the Social Media Industry: July 13, 2008

Weekly Digest of the Social Networking Space: July 9, 2008

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: July 9, 2008

How Popular Blogs and Mainstream Media Appear The Same

I’m in the unique position as a blogger who interacts with journalists, popular ‘A-list’ blogs, and PR firms who present new stories and I’ve observed a trend that Popular Blogs and Mainstream Media appear the same I first started this discussion on Friendfeed, and now … Continue readingHow Popular Blogs and Mainstream Media Appear The Same