How technology enables companies to connect with customers
With your brand being mentioned so many places online, it’s a difficult task to manage how it’s positioned and where it appears –in fact, in many ways, you can’t control the brand, as it’s now ‘owned’ by those who talk about it (or always has … Continue readingMonitoring and Managing a Brand
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Sept 24, 2008
I’ll keep this short, I’m neck deep in analysis for the upcoming Wave report –while trying to balance client needs and projects, I’m busy. When I worked at web startup in the first web boom, all kinds of people came to power that didn’t have … Continue readingThe Power Trip
Sixth graders, are just 10 years from the workforce, I wonder if we’ll be ready. I’m now in Dallas, about to speak to 250 marketers (then do workshops) who all work for a company that’s about to ramp up their social marketing activities and put … Continue readingThe Sixth Graders
UPDATE: McCain has committed to join. Why: Why let the media pundits and political analysts have all the fun? You can now be an armchair critic, all you need is a twitter account, a TV, and internet access. [On the first Presidential Debate on Sept … Continue readingTwitter Presidential Debates: Sept 26
Celebrating the hard work that companies invest in social media efforts is not only a way to feel good about our accomplishments, but also a way to learn from the successes of others. The following list of social media awards gives agencies, brands, vendors, and … Continue readingList of Social Media Marketing Awards
For the last few months, er years, Microsoft has been getting their assets handed to them as Apple tears into their brand with the “PC vs Mac” clever ads. Microsoft has launched a new campaign with at least two phases, the first one showing Seinfeld … Continue readingHow Microsoft Can Win The PC/Mac Campaign
There’s a whole ‘nother hidden layer of information that never hits the blogosphere or twittersphere: gag orders, quiet deals, or the sucking sound of credit stealing brand managers. One of the benefits of being an analyst is get opportunity to talk to folks behind closed … Continue readingUnsung Heroes
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: Sept 16, 2008
Click play on the above video, and wait till the end to see the interactive choices. With the founder of YouTube Chad Hurley declaring that 13 hours of video are uploaded to YouTube every 60 seconds, it’s hard to the growth trends. Although just a … Continue readingYouTube Videos Get Interactive: Choose Your Own Adventure
