How technology enables companies to connect with customers
The social web is moving beyond just asynchonus relationships to real time information passing. Take last week, while I was on the phone with my dentist in San Jose and I was in the Peninsula and an earthquake occurred. It originated in San Jose, and … Continue readingHow to Deal with the Real Time Web: Navigating the River
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: April 5, 2009
Despite there being many layoffs in the startup space. I’ve started this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Hutch Carpenter joins Spigit, who offers idea management … Continue readingPeople on the Move in the Social Media Industry: April 2, 2009
What’s Wrong With Corporate Social Media? Well, A lot of things. I was invited to join a panel designed by Peter Kim (he used his blog to gather feedback) at the Web 2.0 expo to explore just those topics. We managed to get Charlene Li, … Continue readingWhat’s Wrong With Corporate Social Media, and How To Fix It
We continue to see that communities will continue to gain more and more power as they lean on each other to make decisions, support each other, and share their lifestyle. What happens to agencies that traditionally serve brands? Seem far fetched? Not really. We’re already … Continue readingFuture of PR: When Agencies Represent Communities –Not Brands
I grew up on watching Three’s Company the San Diego sitcom, and got a real kick out of this funny video. For some reason, Friendster reminds me of one of my college roommates. Caution, this is one of those videos that you may want to … Continue readingSocial Network Humor: Friendster, MySpace, and Facebook
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: March 26, 2009
I’ll be in Orlando at Forrester’s Marketing Conference April 23 and 24th, live blogging (maybe some live streaming), meeting clients, and listening and learning from Marty St. George, SVP of Marketing for JetBlue, Greg Clayman, EVP of Digital Distribution for MTV, and Annis Lyles, VP … Continue readingOrlando Tweetup on April 22, Forrester Marketing Conference April 23-24
My job is to dissect new and moving parts into ways that business decision makers can understand, I hope to do just that: Web Strategy Summary Twitter is finally monetizing. Working with social media marketing vendor Federated Media, Microsoft has sponsored an aggregation tool that … Continue readingSponsored Aggregation: Impacts to Twitter, Federated Media, Microsoft, and the Community
I sometimes find that imagery helps to convey messages better than words. If you like it, you can pass it around, embed it, or download it from the Slideshare site and use in your own decks. Love to hear your feedback on both the message … Continue readingSocial Media Marketing Storyboard #1: Fish Where The Fish Are
