Weekly Digest of the Social Networking Space: March 26, 2009


I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover.

I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more.

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Web Strategy Summary
Facebook undergoes user revolt for latest redesign, although they trump most other social networks for usage. Expect to see more integration between social networks and traditional media sites like Twitter and BusinessWeek. Earlier this week, Twitter announced API integration with SalesForce –notice the connective tentacles from social networks spreading everywhere. This is a race to see who can spread the fastest.

Feedback: Facebook community not happy about latest changes
Communities always overtake the brand, and even in this case, Facebook’s redesign is getting some fire from many members, and Facebook may make some changes to meet the community concerns. Ben Parr from Mashable suggests Facebook should stay the course. I suggest next time, that the redesign have a bit more community testing and acceptance before making dramatic changes.

Usage: Facebook is for your Mom and Dad
Apparently so, since the “older” generation of “Women over 55 remain the fastest growing group, and growth among the teen and college-age set has been relatively paltry. In absolute numbers there are now even slightly more members between the ages of 45 and 65 than there are 13-to 17-year-olds.” says Wired

Deal: Twitter integrates with SalesForce
SalesForce CRM can now show simple displays of twitter conversations and discussions within it’s interface. This is the first step in many where social networks and communities become the first step in CRM. My take here.

Privacy: UK government discusses monitoring social networks
Fueled by the thought that terrorist discussions could be within social networks, the Guardian suggests that social networks like Facebook and MySpace could ‘hold information’ and perhaps make it accessible to authorities.

Spending: Social media marketing funding to increase
This data is from eMarketer, that indicates that most marketers are going to increase their social media spend, and only a few (3%) will decrease. These findings are related to the report we just published on the same topic.

Integration: BusinessWeek syncs Twitter Comments
One of the first media companies to integrate twitter comments is now BusinessWeek –which allows users to provide feedback and responses about articles from Twitter which will be aggregated on BW.

Transparency: Questions over transparency over Yelp –and other SNS
Yelp under continued scrutiny over how it’s treating restaurants and small businesses. There’s been increased criticism against this company as the community asserts control over restaurants, this quote sums it up best: “Yet as the site grows, some of the businesses scrutinized on Yelp are turning the tables and griping about the company itself.”

Best Practices: Online Moderation
This moderation professional is sharing a great deal of expertise, swing over to Mike’s blog.

Money: Tencent grows and grows
Tencent, a fast growing social network in China is generating revenues based off virtual goods. Their reporting healthy revenues at 70.5 percent or $719.1 million, a 95.5 increase over 2007.

Data: Social networks trump email
Social networks more popular than email says this report from Nielsen and covered by Cnet, and further goes on to show that member communities are more popular than email. Data from eMarketer via Cnet

Usage: Twtiter fastest growing soical network
Twitter’s growth up by says Nielsen sporting: “Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009,”

Irony: Government employees disocuraged to use social networks
Although these employees are encouraged to use social networks, they find it ironic they’re discouraged not to use these same tools.

Submit: I’m listening. If you’re a social network, or widget company, I want to know of your news, send me an email, or leave a comment below. Help me stay up to date but first, read how to score your announcements.

Hungry For Social Networking Stats? Then you should see my collection of Social Networks Stats for 2008 and 2009. Bookmark them, then share it with others as I continue to update it.