How technology enables companies to connect with customers
In my industry interactions with marketers (both at startups and at large corporations) I’ve found there is a dichotomy between marketers, and the organizations which they serve, succinctly, I see two types of roles: 1) Downstream Marketers This style of marketer is most common. They … Continue readingTwo Types of Marketers: Upstream and Downstream
Find out who’s investing in social business by tracking who got hired. Where people get hired, there’s often investment for opportunity and growth. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this … Continue readingPeople on the Move in the Social Business Industry, Sept 26, 2012
Need to learn more how Paid, Owned, and Earned are going to work together? We call this ‘Converged Media’ and it’s coming to a website near you. Please listen into this webinar which provides an overview from our recent research report on the Converged Media … Continue readingWebinar Recording: Converged Media Imperative
Find out who’s investing in social business by tracking who got hired. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that … Continue readingPeople on the Move in the Social Business Industry, Sept 17, 2012
(Above pic: Techcrunch Disrupt featured 329 global startups over 3 days in San Francisco) I just visited dozens and dozens of startup booths (so you don’t have to) at the massive Techcrunch Disrupt held in San Francisco, I also attended in 2011 and published my … Continue readingField Notes: Touring Techcrunch Disrupt 2012
Request: We want to hear from you. Tell us on your blog or website how the “Sentient World” impacts your business (positively or negatively), and we’ll cross-link to the conversation. Altimeter Group continues its blog ring in September and October to deepen understanding of our … Continue readingCall for Insights: Altimeter Blog Ring on the Sentient World
The purpose of this post is to be a living document and industry reference on the topic of social media teams, as part as my ongoing coverage of corporate social media programs. This perspective stems from industry research and deeper client engagements, see other ‘breakdown‘ … Continue readingBreakdown: Corporate Social Media Team
Want a trail to growth and investment? Find out who’s hiring…welcome to On the Move! Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to … Continue readingPeople on the Move in the Social Business Industry, Sept 8, 2012
The purpose of this post is to serve as an industry reference for converged media workflows: How companies will coordinate paid, owned and earned as one orchestration. This is continued coverage on Converged Media, read the full report. Business Needs Customers already experience advertising, corporate … Continue readingBreakdown: Converged Media Workflow (Coordinating Paid + Owned + Earned)
Left: Altimeter Research found that most companies lack a formalized process –and even out of the advanced, only 76% had a process in place, read the full report on Social Readiness. The purpose of these breakdown posts is to serve as an industry reference as … Continue readingBreakdown: Social Media Workflow, Process, Triage
