The Rise of the Political Brand
Corporations are being expected to take a political stand, a risky proposition that could result in backlash, boycotts, or a raving army of advocates. Since the dawn of business, the influences of politics have resulted in private political advisors, quiet lobbying in political offices, and funding political programs. But now, customers are expecting brands to take a public, forward expression on how the brand affiliates with a particular political bent, notion, or value. Careful, if you do it wrong, boycotts are emerging against brands that don’t align with a political stance of their customer base, which results in app downloads, lost revenues, and a tarnished brand. This means the CEO, CMO, and other executives must lean forward on deciding if … Continue readingThe Rise of the Political Brand