Breakdown: Corporate Social Media Team

The purpose of this post is to be a living document and industry reference on the topic of social media teams, as part as my ongoing coverage of corporate social media programs.  This perspective stems from industry research and deeper client engagements, see other ‘breakdown‘ posts. Business Needs: By definition, social business requires transformation within a company, resulting in leadership, program management, and a team to see this change through.  In most cases, we see this team as a centralized resource that’s often cross-functional working closely with a number of corporate functions as well as business units ranging from product teams, geographies, the field, and departments.  Without this team, the company will struggle to scale as different business units launch … Continue readingBreakdown: Corporate Social Media Team

Mindset: Never Hide Job Interviews

I’m continuing my perspective on open management. In fact, one thing I tell my team of CEOs is that they should never ever have to hide that they’re going on job interviews for future companies from me. At previous companies, I remember having to quietly sneak into back rooms, stepping outside, or making up an excuse I had to go to Dr’s appointments in order to go to job interviews. Why? There was a fear that if you let your management know that you were even thinking of interviewing you could be fired on the spot. Especially during a recession, that’s a complete danger, no one wants their job or families to be at risk. So instead, I’d rather practice … Continue readingMindset: Never Hide Job Interviews

Mindset: Your Boss is Really Your Client

The old business mindset is that employees report up to a boss, and I think that mindset is old and needs to die a quick death. In fact, the way that companies should re-think management is that all employees are self-empowered, and like their own business owner. I believe that everyone is their own CEO of one, they are responsible for their own strategy, knowledge, education, marketing, and building their own information strategies. You can read my blog post on you’re a company of one. In fact, the way I manage a team of over half a dozen researchers is with this empowerment in mind (we’re hiring btw). I tell them that I’m not their boss, but instead, I’m their … Continue readingMindset: Your Boss is Really Your Client