Breakdown: A Strategy for Engaging Passion Communities
Left: A social network mapped out, this one is of influential photographer Kris Krug’s social graph. These breakdown posts often contain content that didn’t fit into research reports, and contain input from industry experts or deeper client engagements, see other ‘breakdown‘ posts. Unsure how to deal with the most passionate communities your market has to offer? One of Altimeter’s large brand clients was struggling with this same question, a brand cannot simply waltz in without fully realizing the commitment being made and impact to brand relations. Our client specifically wanted to know from myself and colleague Sr Researcher Christine Tran on the “best way to enter and exit a passion community”. I interviewed Jenna Woodul from LiveWorld (software and services), … Continue readingBreakdown: A Strategy for Engaging Passion Communities