How technology enables companies to connect with customers
Bombardment should wither Traditional marketing is usually a head on approach where marketers carpet bomb screaming messages fighting for the attention of their community. Today, social media is really a lateral strategy. The most savvy brands will figure out how to “energize” customers so they … Continue readingSocial Media, A Lateral Approach to Marketing
For us web strategists (those who make decisions for web sites) time is a precious, limited resource that we’ve come to cherish. Here’s a few tips on how to manage your time effectively: [Time is Like Money: You never seem to have enough, and everyone … Continue readingWeb Strategist: Manage your time as you do money
I’m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more. I’ve created a category called Digest where you can start to track and access these going forward. Quickly scan … Continue readingWeekly Digest of the Social Networking Space: Jan 23, 2008
Recently, I met a developer who was frustrated. This web developer had been programming and developing websites for nearly 10 years, but admitted he was having a very hard time keeping up with the younger faster developers that knew the new languages. It’s not really … Continue readingWhat to do when Web Developers get stale
I’m watching more closely the movement within the widget industry, it’s growing quickly, and we expect 2008 to have some serious growth from this market. Expect widget advertising networks to appear this year, and as a result, the need to measure and watch this distributed … Continue readingList of companies that measure widget measurement or metrics
A few months ago I co-wrote a webinar with Matt Toll of Dow Jones on Social Media Measurement. I know this topic well, as I had to measure the community program at Hitachi Data Systems, and I partly used their product in addition to other … Continue readingNeed to learn about Social Media Measurement? Free webinar with Glenn Fannick of Dow Jones and myself
Listen in to the audio podcast by pressing the play button using the Forrester player above. Folks have asked for me to be transparent in our research, so I’m pulling you all in behind the scenes as Charlene Li and I discuss the topics we … Continue readingPredictions on the Social Graph for 2008: Charlene Li and Jeremiah
Yesterday, I spoke on a panel to over 100 of Cisco’s global marketing professionals with Jennifer Jones of the famed Marketing Voices podcast, and Nancy Bhagat of Intel’s integrated marketing department. Jennifer who is known for assembling the greatest social media marketers on her podcast … Continue readingCorporate marketing must evolve from controller to enabler
As a good example, I should take a dose of my own medicine. One of the things I preach about is the objective of ’embracing’, which in essence is about companies and customers working together to design, create, and market new products and services. Lego, … Continue readingA survey for the Web Strategist Blog
To preface this post, be very clear that the participants are the owners of the community. I write this in context of who within an organization is spearheading and leading the community business program. This post is really aimed at those in the corporations who … Continue readingWho leads the Social Media Programs in the Enterprise: IT or Business?
