List of companies that measure widget measurement or metrics

I’m watching more closely the movement within the widget industry, it’s growing quickly, and we expect 2008 to have some serious growth from this market. Expect widget advertising networks to appear this year, and as a result, the need to measure and watch this distributed industry is important. Here’s a list of companies that measure widget network growth.

How is widget measurement different than traditional web analytics? Widgets spread (velocity = distance/time) over networks, and are distributed. Users will embed them, interact with them and share with them with others. Also, you can identify unique nodes where applications have spread, these are influencer nodes, and should be treated with extra care. When deploying your widget, since it’s managed by a host, demand that you’ve access to metrics so you can see how it performs, and more importantly, who it works well with.

List of companies that provide widget measurement or metrics

Appsaholic from Social Media
“SocialMedia developed Appsaholic, an analytics suite that allows you to track the success of your application and see how it compares to others”

Clearspring
“Clearspring is the leading provider of cross-platform widget services. Our goal is to make it easy to use content and services from across the Internet to weave personalized experiences. With our flagship service, digital content and service providers can easily package, distribute, and analyze the performance of widgets via a single platform. Clearspring is a privately funded company based in McLean, Virginia.”

Gigya
“Gigya serves the world’s largest brands with a full-service widget advertising model covering design, development, hosting, distribution, viral promotion and tracking.”

Widgetbox’s Syndication Metrics
“Widgetbox’s Widget Syndication Metrics is an analytics dashboard for widget developers. It is free and comes with every widget on Widgetbox.”

Mixercast
“A Multimedia Player With A Revenue Model ”

MuseStorm
“MuseStorm’s breakthrough analytics give publishers and marketers previously unattainable precise distribution and audience interaction metrics, including impressions, video playback, rollovers, and clickthroughs. With this intelligence, companies can optimize their content and delivery in real time to maximize the engagement of their audience.”

If you want to learn more about widget strategy, this podcast with Clearspring is very helpful.

Know of others? Please leave a comment.

19 Replies to “List of companies that measure widget measurement or metrics”

  5. Pingback: Weekly Digest of the Social Networking Space: Jan 22, 2008

  6. Hi Jeremy,

    Great post today. I am the Director of Product Management specific to analytics at Clearspring and am really excited to see us listed for widget analytics. Coming from a web analytics background into this space, it is an exciting and unique position to be – the measurement of distributed content that can travel. We are really working to build out a robust system that helps the Widget Creator not only analyze, but strategize on how to best seed their widget to maximize spread.

    Looking forward to more postings on widget analytics. Let me know if you’ll be at E-Metrics in SanFran in May – or bet yet, please come to presentation on Widget Analytics!

    Regards, Jodi

  13. Great to see that widget measurement is getting some well deserved attention. I agree that 2008 will be a breakout year for widget monetization.

    From an audience measurement perspective, you should also throw in ComScore & Quantcast.

  14. My favorite widgets with analytics right now are:

    http://www.clearspring.com – Love that I can widgetize any content.

    http://www.gigya.com – wildfire quick posting is where it is at.

    http://www.gydget.com – This widget will be one of my fav tools for a long time.

    I probably won’t commit to using another widget for a campaign unless they offer the same granular analytics that these sites can. Check out the gydget widget in action over at http://www.myspace.com/neurosonic

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