How technology enables companies to connect with customers
So, you’re going to launch a social media campaign huh? You’ve got all the tools, resources, and processes together, but did you remember to set some goals? I get to meet and talk to many companies that are adopting social media from a variety of … Continue readingWhy Your Social Media Plan should have Success Metrics
A few weeks ago, I revisited The Museum of Technology in downtown San Jose, the ‘blue fruit in an orange box’ (see google street map) building sticks out amid the glass corporate buildings and grand hotels. A great landmark for a city centered in innovation. … Continue readingSilicon Valley Sightings: The Tech Museum of Innovation
Update, Monday Jan 28: I’m holding off on publishing the web strategy survey (details here) for a few days, I may get my hands on some better tools/process, so please hang tight. A few days ago, I asked if it would be appropriate to run … Continue readingWeb Strategy Survey coming this Monday, feedback needed
Click To Play I was just at Intel’s Sales and Marketing event on Tuesday, and was really glad to meet Intel’s EMEA Web Strategist (which is what I call decision makers), Taj Peyton. He’s responsible for understanding each of the unique needs of cultures in … Continue readingVideo: How to Globalize your Website with Taj Peyton, Web Strategist at Intel (3:15)
Here’s where you’ll find me, (and my presentations) over the rest of Jan, and all of Feb. This excludes any ongoing Silicon Valley events (is this updated?) that I may attend. Web 2.0 Marketing: What’s Real and What’s Hype (Microsoft/MarketingProfs, client | Webinar, Feb 14 … Continue readingUpcoming Events
Why Web Strategists should consider widgets Expect widgets to act like a network, the span over many different containers like social networks, websites, and blogs. Since widgets are opt-in by the publisher or social network member, it’s a great way to track who’s actually interested … Continue readingWhat Growth In Widget Networks Means To The Web Strategist
Bombardment should wither Traditional marketing is usually a head on approach where marketers carpet bomb screaming messages fighting for the attention of their community. Today, social media is really a lateral strategy. The most savvy brands will figure out how to “energize” customers so they … Continue readingSocial Media, A Lateral Approach to Marketing
For us web strategists (those who make decisions for web sites) time is a precious, limited resource that we’ve come to cherish. Here’s a few tips on how to manage your time effectively: [Time is Like Money: You never seem to have enough, and everyone … Continue readingWeb Strategist: Manage your time as you do money
I’m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more. I’ve created a category called Digest where you can start to track and access these going forward. Quickly scan … Continue readingWeekly Digest of the Social Networking Space: Jan 23, 2008
Recently, I met a developer who was frustrated. This web developer had been programming and developing websites for nearly 10 years, but admitted he was having a very hard time keeping up with the younger faster developers that knew the new languages. It’s not really … Continue readingWhat to do when Web Developers get stale
