How technology enables companies to connect with customers
[Click Image to see video] I was able to meet with Esther Lim, Principle of Interactive Services at Crimson Consulting Group in SF. She’s been working with social media before that term existed, (or Tim O’reilly) and I had the chance to ask her how … Continue readingVideo: Evolution of Social Media with Esther Lim (3:00)
Left: One of the 5 diagrams from the report: Successful online communities experience the following stages. I spent a few months researching and preparing for this two-piece report series. I’m proud of my deliverable on Online Community Best Practices. Like a term paper, this report … Continue readingForrester Report: Online Community Best Practices
As a vendor, part of your job is to represent yourself well in front of prospects, customers, partners, media, investors and analysts. In nearly all of those cases, you’ll be expected to tell a case study. In the space that I cover there are over … Continue readingStand Out From Your Competitors: How To Effectively Present a Case Study
Notable landmark right in front of Pizza My Heart, a few blocks from Facebook, and a brisk walk to Jeff Clavier’s office and Social Text lies the great green silicon valley egg. The Digital DNA project is sponsored by Palo Alto’s Civic Art Gallery. This … Continue readingSilicon Valley Sightings: The Palo Alto Egg
I can’t imagine ever advising a client to deal with an advertising, PR, or interactive team that doesn’t get social media. Of course, I’m biased as I’m sitting right smack in the middle of the social media space. But with the power shifting to the … Continue readingThe Agency of the Future is a “Connected” one
I learn a lot from you, thanks for commenting. I want to take the time to thank you for commenting. In my opinion, a successful blog is a dialog between more than two people. To date, there are 1,697 posts and 12,159 comments, so a … Continue readingThank you for commenting
I’m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more. I’ve created a category called Digest where you can start to track and access these going forward. Quickly scan … Continue readingWeekly Digest of the Social Networking Space: Feb 13, 2008
Update: A few hours later… I was away from the web for a few hours, and Guy left a few comments with corrections. I incorrectly assumed he was an investor in Popurls, secondly, there is no technology sharing between the sites. The talented Thomas Marban … Continue readingAnalysis on Guy Kawasaki’s Alltop launch: A Gimmick Site with Marketing Flair
Click To Play I interviewed Maria and Aaron Contente, who are both native Spanish speakers from Mexico, educated, and are successful professionals in Silicon Valley. Maria Contente manages many of the relationships with our clients at Forrester in Silicon Valley and Aaron is an engineer … Continue readingVideo: Facebook’s Spanish Translation Misses the Mark (4:20)
Left: Bright and colorful Stanford Red umbrellas grace the campus. OpenSocial, a promise made, but little has been seen. Not sure what OpenSocial is? Here’s how I explain OpenSocial to Executives. If you want to learn more, then join us as I’ll be moderating a … Continue readingPanel Presentation: The Promise of Open Social at MIT/Stanford Venture Lab
