How technology enables companies to connect with customers
Click To Play In my role, I get briefed by companies that I cover in my space (social networks, widgets, and related products). If I feel the speaker is strong, and can deliver a succinct message that’s helpful to my audience, I’ll do a video. … Continue readingVideo: How the Web Strategist should approach Widgets, with Ro Choy of RockYou (4:30)
I’ve been speaking to a few folks from Fortune 5000 companies that don’t understand the social web, this post is intended to propel them forward, I’ll be as succinct as possible. The goals of the traditional web marketing program is to create a ‘funnel’ and … Continue readingHow to catch a fish
Silicon Valley: 3 tech events every day I also talked to a colleague and I told her that there was about 3 tech events every weekday in Silicon Valley, you can hunt through Upcoming.org, or see this list of local user groups in Silicon Valley … Continue readingSilicon Valley is getting busy
I’m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more. I’ve created a category called Digest where you can start to track and access these going forward. Quickly scan … Continue readingWeekly Digest of the Social Networking Space: Feb 6, 2008
Several analysts at Forrester (Josh Bernoff as lead, with Charlene Li, Christine Spivey Overby, Jeremiah K. Owyang, Shar VanBoskirk) put our heads together to discuss how the rumblings of a potential recession, and if so, how social media will thrive. We concluded that Social Media, … Continue readingSocial Media effective during Recessions
(Left: I met and interviewed MySpace’s team Will and Jim) I just got back from the brand spanking new SF MySpace office, an event tonight that was catered to the new developer platform which they announced today. This post isn’t aimed at developers, but at … Continue readingFirstTake: The Web Strategist should watch –but wait– for the MySpace Developer Platform
Josh Bernoff and I conducted an interesting experiment. I (Jeremiah) encouraged the twitter community (social media, marketing, advertising mavens) to join in on providing real-time ratings about ads during the superbowl. You can read how we invited the community to participate. Twitter is a next-generation … Continue readingJosh Bernoff Analyzes the Twitter Bowl Results (see who the Twitterati rated the best –and worst)
This series of posts tagged On The Move (see archives) is to recognize and congratulate folks who get promoted, move, or accept new exciting positions in the social media industry. Congrats to those on the Move in the Social Media Industry: Andrew Cafourek got a … Continue readingPeople on the Move in the Social Media Industry: Feb 5, 2008
[Above: I peered over the balcony to take a shot of the main hall] I attended the Customer Service is the new Marketing Summit in San Francisco, really a tremendous view, weather, and vibe at the Presidio a converted military base with a great view. … Continue readingFindings from the Community Best Practices Workshop
I like Lena, she writes an insightful post suggesting that the same ol’ speakers at conferences is getting boring, I agree. She makes a call that we need diversity in our speakers and asks where all the social media female speakers are at. I left … Continue readingLena is Tired of my Face (do we need more female speakers?)
