How technology enables companies to connect with customers
I’m talking to more and more clients who are starting to budget for social media programs, this also includes hiring the right kind of people. As you know, I hail from Hitachi Data Systems (2003-2006) as the Online Community Manager, I know the role, and … Continue readingForrester Report: How to Staff for Social Computing; The Social Computing Strategist & the Community Manager
Image: View a screenshot from my Facebook profile At one time, I added many apps to experiment, but I’ll have to admit, very few I use on a regular basis. I often discuss in my presentations that our research indicates that many folks use social … Continue readingMy Facebook Profile is a “Junkyard”
Before you invest time and money in a widget strategy, you better know the challenges. This applies to VCs, Web Strategists, Developers, and even Social network companies An Objective View In this blog, I strive to provide a balanced viewpoint of both the benefits and … Continue readingThe Many Challenges of Widgets
I’m pretty confident that there is a wide range of social media sophistication of the Web Strategy Blog readers. I get questions that are very novice, but those that are very advanced tell me they’re still learning something once in a while. The same is … Continue readingSophistication May Vary (Am I boring you?)
How could one person create 20% of work for the legal department? Watch or Listen this video to find out. The Conversation Group recently hosted an event celebrating 10 years of the Cluetrain Manifesto. What’s interesting is that only in the last couple of years … Continue readingThe Tenacity of Jake McKee: A Social Media Case Study at Lego
I’m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more. I’ve created a category called Digest (you can see archives) where you can start to track and access these … Continue readingWeekly Digest of the Social Networking Space: Feb 27, 2008
(Above Graphic: Sean’s suggests that word of mouth will travel through networks at different speeds, and with different accuracy depending on the network. He lists many attributes that will impact the speed of sharing) Sean O’Driscoll, who did a fantastic job, who has extensive experience … Continue readingNotes from Sean O’Driscoll’s Webinar on Social Media and Communities hosted by SAP Salon
New to reading me and want a hundred word summary? Sam Lawrence of Jive Software has compiled tag clouds of 10 bloggers he reads and has done a quick and dirty analysis of what we frequently talk about. What’s a tag cloud? It’s a collection … Continue readingWhat’s on my mind?
I’m starting a new series, called Social Media Frequently Asked Questions. It’s a collection of the top asked questions I hear over and over. I’m putting them here on my blog is a great place to help everyone quickly get educated, convince their boss, or … Continue readingSocial Media FAQ #3: How Do I Measure ROI?
The job of a Marketer is to connect products with customers. While it’s often native for marketers to know their products, they often fail at truly understanding their customers. Today, customers are much more than just recipients of messages, they create their own messages, share … Continue readingDemographics, Psychographics, and Technographics
