The Tenacity of Jake McKee: A Social Media Case Study at Lego

How could one person create 20% of work for the legal department? Watch or Listen this video to find out.

The Conversation Group recently hosted an event celebrating 10 years of the Cluetrain Manifesto. What’s interesting is that only in the last couple of years has the train really started to build up stream. Jake McKee former social media practitioner at Lego tells his story on how he challenged and changed the culture within the organization to build relationships with customers, share proprietary information, and how customers were in line with employees.

This video is easy to consume, just put it on play, and listen in while you do your work.