Weekly Digest of the Social Networking Space: Feb 27, 2008


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Web Strategy Summary
I was pleased to see that consolidation of the white label industry is already starting, this is needed as there are too many players in the space, expect more consolidations then some major acquisitions later this year. Continued scrutiny over social networking fatigue continues to pound away at Facebook and others, although the social networks are fighting back, and insisting that fatigue is only a temporary dip.

Adoption: Helpful map shows adoption of SoNets on Earth
Worthy as the first story, this map shows how each social network has dominance in certain geographies, Out of all of those listed, I only did not know 4 of them, I’ll study up for next week. There’s an additional list here sorted by Alexa by country.

Downtime: Bebo has over 12 hours downtime in two months
This is downright embarrassing. 12 hours is barely acceptable in a whole year, let alone Jan-Feb of this year. Other culprits include Microsoft live spaces, Friendster then Hi5. Let’s hope downtime reduces for the rest of the year.

White Label: Acquisition of Social Platform by ONEsite
Expect more acquisitions to occur in this crowded market, Social Platform now mergers under ONEsite. I’m tracking this space closer on this post.

Mobile: Social Network for iPhone
Fon11 is a vendor planning on creating a social network for iPhone users. But why limit this to a particular phone type? Why not extend this to all mobile devices.

Innovation: Facebook allows 3rd parties to update newsfeed
Smart move here by Facebook, allowing it’s lifestyle social network to hook and display other areas of a members life right on it’s newspage. As long as this doesn’t get too spammish, expect this to be a success.

Fatigue: UK Facebook dips?
Facebook, the top social network in UK had a 5% reduction in usage in recent months, and reports from BBC, and techcrunch. Despite these claims, Facebook declares traffic is not dipping.

Fatigue: Piczo sees tough times
Once promising startup Piczo (aimed at teens, girls mainly) is seeing a slowdown in growth, and as a result has had some downsizing and layoffs. Maybe there are too many players in the space, or they didn’t differentiate.

Advertisements: Google to sell ads on YouTube
YouTube, a social network is a Google property that is going to monetize by selling ads, there’s a great opportunity to gain the TV advertising dollars if they can demonstrate success.

User Experience: Facebook ads Flash
With the added ability to add flash applications added to Facebook, an improved experience could result from members watching or interacting using rich media, games, or video.

Sensationalism: Fox blasts Facebook
Fox fires off a hot title to get readers, please friends, no website is going to rule over the other, there are no absolutes, no zero sum game.

User Experience: Design features keep Facebook organized
In an effort to constantly improve it’s clean looking user experience, Facebook is creating a tabbed based experience to organize a members wall, about, and photos section.

If I’ve missed anything, let me know, I’ll be happy to add it to the next digest.