How technology enables companies to connect with customers
I’m pretty confident that there is a wide range of social media sophistication of the Web Strategy Blog readers. I get questions that are very novice, but those that are very advanced tell me they’re still learning something once in a while. The same is … Continue readingSophistication May Vary (Am I boring you?)
How could one person create 20% of work for the legal department? Watch or Listen this video to find out. The Conversation Group recently hosted an event celebrating 10 years of the Cluetrain Manifesto. What’s interesting is that only in the last couple of years … Continue readingThe Tenacity of Jake McKee: A Social Media Case Study at Lego
I’m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more. I’ve created a category called Digest (you can see archives) where you can start to track and access these … Continue readingWeekly Digest of the Social Networking Space: Feb 27, 2008
(Above Graphic: Sean’s suggests that word of mouth will travel through networks at different speeds, and with different accuracy depending on the network. He lists many attributes that will impact the speed of sharing) Sean O’Driscoll, who did a fantastic job, who has extensive experience … Continue readingNotes from Sean O’Driscoll’s Webinar on Social Media and Communities hosted by SAP Salon
New to reading me and want a hundred word summary? Sam Lawrence of Jive Software has compiled tag clouds of 10 bloggers he reads and has done a quick and dirty analysis of what we frequently talk about. What’s a tag cloud? It’s a collection … Continue readingWhat’s on my mind?
I’m starting a new series, called Social Media Frequently Asked Questions. It’s a collection of the top asked questions I hear over and over. I’m putting them here on my blog is a great place to help everyone quickly get educated, convince their boss, or … Continue readingSocial Media FAQ #3: How Do I Measure ROI?
The job of a Marketer is to connect products with customers. While it’s often native for marketers to know their products, they often fail at truly understanding their customers. Today, customers are much more than just recipients of messages, they create their own messages, share … Continue readingDemographics, Psychographics, and Technographics
Edward Sussman, the President of Mansueto Digital and built the new FastCompany.com has responded to my analysis. He’s done a great job addressing the many points I made, and has responded both on my blog and on his site, where I cross posted. He’s shared … Continue readingInnovation Watch: Fast Company Reports On Community Efforts
I advise some of the top brands in the world about how to use social media tools to connect with customers. While many are getting it right, many will get it wrong –with great embarrassment to their brand, and personal careers. Shel Israel write a … Continue readingThe 3 “Impossible” Conversations for Corporations
Etsy created this “electronic press release” to show how hand made products are created, shared, sold, and discussed on their community site. All of the products are hand made and are unique, unlike the mass produced commercial products are sold. Think back a few years, … Continue readingEtsy, eCommerce With a Focus On The Unique
