How technology enables companies to connect with customers
Our research indicates that 2/3rds of US online Youth (ages 12-17) use social networks at least monthly, and 20% of teens use them daily. (Q4, 2007) There’s no indication that I’ve seen that the adoption will decrease as they enter the workforce. David Churbuck (whose … Continue readingThe Variance of Corporate Social Media Policies
If you’re in need of a vacation, take this roller coaster ride with Shel Israel, who’s on a mission to explore social media when it comes to companies, a topic I’m focused on as a researcher. Sea World worked with Kami Huyse to “move the … Continue readingVideo: Sea World’s Social Media Program and Measurement (7:10)
We’re gearing up for next weeks’ Marketing Forum in Los Angeles, with over 800 expected attendees, the company is really excited to deliver great content, facilitate networking, and showcase technology vendors that help solve marketing problems. The speaker lineup is impressive, aside form Forrester analysts … Continue readingGetting ready for next weeks’ Forrester Marketing Forum in L.A.
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an analyst. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read … Continue readingWeekly Digest of the Social Networking Space: April 2, 2008
Note: This is a repost of a previous post I had on my older blog, I’m reposting it as it’s still relevant, and I’m migrating some of my older content to this blog. Left: The “e” from the Exodus logo that formerly used to reside … Continue readingI Remember Exodus
The Web Strategist deals with many internal customers A Web Strategist is an web decision maker, in context of this blog, they are often within large corporations. They have internal customers that range from marketing, product teams, product marketing, support, PR, advertising, IT, and a … Continue readingHow to Deal with Internal Stakeholders
Just a few minor things: I read all your comments and tweets Firstly, when I meet blog readers, I often ask for feedback, to me the constant feedback reinforces what I’m doing right, and what I can improve and grow on. Today, one reader suggested … Continue readingSocial Media Housekeeping, and How Can I Work 4 Hours a Week?
(Part 1 in a 3 part series) Although it’s Sunday, I’m up early reviewing the data that Andres R, (one of our consultants) and I will be presenting to a client. It’s my first official project that I’m delivering and it’s a real learning experience. … Continue readingUp Close and Personal with Technographic Data
Computers exist everywhere It took me a while to figure out that wherever I go, whenever I want, I’ve access to one of the world’s most powerful computers. It’s not an IBM Mainframe that spans my whole living room, nor Google’s search engine, and not … Continue readingTwitter Is My Social Computer –How it could extend to be yours
This is entirely speculative post, as I don’t have access to US Government databases, yet the concept worth thinking about. I certainly don’t know the answer, and posed the question to my twitter community with a variety of responses, there wasn’t a clear agreeing side. … Continue readingSocial Networks could have more info about Generation Y than Government
