How technology enables companies to connect with customers
The game is up, “Janet” is not an official Exxon representative A few days ago, the Twittersphere was curious, interested, and excited to see a member of Exxon Mobil’s employee ranks to join the twitter conversation and engage in conversation…sadly, she’s not a real employee. … Continue readingHow “Janet” Fooled the Twittersphere (and me) She’s the Voice of Exxon Mobil
Normalization in corporations Dan Schawbel eloquently writes his position on why he believes that in the future that there will not be any social media experts within corporations. He asserts that these easy to use communication tools will normalize and be adopted by everyone –without … Continue readingSocial Media will Normalize –Why Dedicated Roles and Direction are Required
Yesterday, on my own twitter network, I announced a contest for a giveaway of a Nokia internet device I’ve been reviewing (I never keep any device I receive from to review) and asked participants to tell where they thought twitter would be in two years. … Continue readingTwitter as a platform
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: July 30, 2008
Way back in the start of my career, I was a lowly UI designer for a customer facing web application –an extranet called MyExodus. Sitting with a team of engineers, my job was to help deliver a consistent, usable experience that would help our clients … Continue readingGraded by Analysts
Update: After speaking with public affairs at Exxon, it’s been confirmed that Janet is not an official spokesperson of Exxon. Alan of Exxon has given me his story here. Brands joining twitter It’s no coincidence that brands that are under public scrutiny from customers, competitors, … Continue readingWhen Brands Under Fire Step into the Fracas: Exxon Joins Twitter
I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Drew Olanoff is now Community Manager / Evangelist, July 28th, 2008 at Strands, congrats. Learn more in … Continue readingPeople on the Move in the Social Media Industry: July 28, 2008
Above: Over 1000 developers attending Facebook’s F8 Conference, picture above the developer showcase, photo from Brian Solis use with attribution by creative commons Facebook’s Developer Conference F8 I attended Facebook’s F8 developer conference in SF last week, and met with many of the application developers … Continue readingAn Overview of Facebook’s F8 Developer Community
Randy Pausch, a Carnegie Mellon professor, had terminal cancer and was fortunate enough to share his learnings in this final lecture. Sadly he recently passed on at 47. He talked about the challenges through his career “some brick walls are made of flesh” and his … Continue readingRandy Pausch’s Last Lecture: Achieving Your Childhood Dreams
In my early morning blog reading, I was stunned to receive a tweet from Paul Mooney indicating there was news breaking yet again on Twitter. In horror, we watched in real time using Summize first hand accounts of Bangalore residents tweeting their experience –before major … Continue readingWitnessing in Near Real-Time: Tweets from Bangalore Blasts
