How technology enables companies to connect with customers
Left Image: Josh Bernoff, on his Keynote Presentation at Forrester’s Consumer Forum 07, demonstrates a “Judo throw” –a metaphor of deflecting negative brand attacks into momentum for your energy, although they sustained a few bruised ribs, I often think of Dell (previous Groundswell Award winner) … Continue readingWill you submit to the Groundswell Awards?
Earlier this week, I spoke to a group of AR and PR professionals, and one gentleman from an agency indicated of an interesting phenomenon that was happening among some press –they’re starting to act like analysts. Mainstream Press acting like Analysts Apparently, some press are … Continue readingMusical Chairs: How Bloggers, Mainstream Press, and Analysts Start to Look Alike
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: July 24, 2008
As you know, I’m very active on twitter (my profile), if you haven’t already, read how I use Twitter. Yesterday, I lost 1000 followers, due to Twitter removing spammers “Twammers” most were bots that were publishing content to feed their websites or client sites —more … Continue readingFriendfeed & Twitter
I’m here in SF at the F8 developer conference sponsored by Facebook. While the primary thrust of F8 Facebook announcements was for developers, I mentally translate what this means for web strategists at brands at Fortune 5000s. One key announcement is Facebook Connect which allows … Continue readingWhat ‘Facebook Connect’ Means for Corporate Websites
Yesterday, I spoke to a room full of Analyst Relations (AR) and Public Relations (PR) professionals at a large tech vendor. I was asked to lead a discussion about the impacts of social media to their daily life. I’ve been hearing about these questions from … Continue reading10 Questions Analyst Relations Have About Social Media
If you work at an interactive agency or at a brand that’s interested in marketing at social networks, this post is for you. Agencies and Brands unsure what to do I can see the deal now, and I’m sure many of you have been in … Continue readingWhy Social Network Marketing Misses Out: Playing Solitaire at a Party
I saw an interesting tweet from Mark Krupinski, a Community Manager at Rasmussen College, that really deserves it’s own post: [“…When you hire someone,…you ‘hire’ his or her network…” -Mark Krupinski] While this is certainly true in sales and recruiting (professional networkers), how does it … Continue readingThe Intangible Risk and Opportunity: Your Network
Photo from Nancyscola It’s amusing to see how many brands are getting on the “Social Network” bandwagon, this time with Staples selling “Social Networking Cards“. I first learned about this from fellow analyst Julie Katz who is equally perplexed as I was. Essentially (if you … Continue readingBuzzword Heaven: Social Networks
Glassdoor, a social website that lets employees rate and rank previous and current jobs, approval rating of your CEO (much like the presidential approval ratings) as well as share salaries, is slowly getting traction. I login every few weeks to see slow steady growth. If … Continue readingGlassdoor: What Your Employees Think of You
