The question many marketers are trying to answer now, is “Who do people trust?” I’ve been spending more and more time pouring over data, medium usage, behavioral and preference data for clients, and am learning more and more about how humans behave on the web. … Continue readingWho do people trust? (It ain’t bloggers)
Forrester has asked me to be on point for the social media efforts during tomorrow’s Marketing conference in L.A. (over 800 senior marketers are attending) we’re still in the evaluation process for hiring the community manager, so I’m just filling in. So, starting tomorrow, I’ll … Continue readingWhere to get the Live Updates from the Forrester Marketing Conference
Although there are many forms of Web Monetization (I’ve listed out nearly 15 forms), the newest iteration of web marketing: widgets, haven’t yet fully cashed in. Widget, Gadgets, Applications, Canvas Pages, Embeds, it goes on and one. One thing is clear, the rate of widgets … Continue readingMany Forms of Widget Monetization
I’m starting a new series, called Social Media Frequently Asked Questions. It’s a collection of the top asked questions I hear over and over. I’m putting them here on my blog is a great place to help everyone quickly get educated, convince their boss, or … Continue readingSocial Media FAQ #4: How Do I Launch My Social Media Program?
[It’s a perfect day here in San Diego at Graphing Social Patterns, we’re right on the waterfront, but us geeks, well we tweeted, blogged, and talked in a dark room] Most of the presentations this morning have been very developer focused, I’m covering Graphing Social … Continue readingFor Success, Facebook Marketing Requires Risk Tolerance
Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4945/alltop-guy-kawasakis-newest-venture-in-social-media Jennifer Jones the host of Marketing Voices continues to improve in quality, with her strong background in broadcast TV, she continues to bring professionalism by interviewing the top leaders in the marketing … Continue readingVideo: I get schooled by Guy Kawasaki “The Young and the Old Samurai”
In business schools, we were force fed many comprehensive, yet meaningless definitions of marketing –and were then forced to recite, write, and regurgitate it. Two days ago, Chris Kenton asked the community roundtable for their definition of marketing, I coughed up mine: [Marketing is the … Continue readingA Definition of Marketing in Nine Words
The job of a Marketer is to connect products with customers. While it’s often native for marketers to know their products, they often fail at truly understanding their customers. Today, customers are much more than just recipients of messages, they create their own messages, share … Continue readingDemographics, Psychographics, and Technographics
Fedora and Data Portability Logos, too similar for comfort. (image via Techcrunch) Turning over the logo creation to your community For a few years now, we’ve been saying that the brand is really owned by your customers, not your MarCom brand police team. Today, we’re … Continue readingCrowd Sourcing your Brand: How the Data Portability Group leans on the Community to design, vote and reward it’s new logo
Social Media impacts every aspect of our cultures, from business, politics, journalism, media, and advertising. Within just the business realm, it impacts research, marketing, support, product development and employees within the firewall. Despite the vast impacts of this shift “power has shifted from large organizations … Continue readingRemembering the Many Opportunities of Social Media –not just the Impacts of Advertising
