Videos: When Social Media enters Popular Culture

A few days ago, I posted some videos on how social networks enter pop culture, a few folks like left some comments, here’s a few related vids: Second Life: The Real World Movie Facebook Anthem (From Rachel Beer) Internet Party 2: An Intervention for MySpace … Continue readingVideos: When Social Media enters Popular Culture

Taking Social Media Inside Your Clients’ Intranet

I just learned that one of our premiere clients has asked us to write a blog for their employees intranet. This means, we’d create specialized content just for them, personalized (un)syndicated content, interesting. The objective? To develop a relationship with them, talk with them (not … Continue readingTaking Social Media Inside Your Clients’ Intranet

Democractic Nomination: Twitter, Blog, and Nominee Website Activity

I was watching the chatter, and participating in the conversation, with great fascination. I’ve recorded some data using free social media tools (minutes after Obama left the stage), that look at keywords on twitter, as well as ‘traffic’ to websites of the runners. I rarely … Continue readingDemocractic Nomination: Twitter, Blog, and Nominee Website Activity

TrendWatch: Comparing MicroMemes, Network Feeds, and MacroMemes

I want you to start thinking differently about how you get information. As you know from my postings, that trust is highest from our peers, we trust those that are like us, or our friends above all us. Information delivery is evolving, we’re starting to … Continue readingTrendWatch: Comparing MicroMemes, Network Feeds, and MacroMemes

See Actual % of “Community Pyramids” with Technographic Data

(Rather than theorize on the Community Pyramid, you can create your own ladder for free on the Technographics Profile Tool) Respected Don Dodge has an interesting post where he segments communities by a taxonomy of: 1 creators, 10 synthesizers, and 100 consumers. It’s a good … Continue readingSee Actual % of “Community Pyramids” with Technographic Data

What Friendfeed’s “MicroMeme” Means For You, Brands, and The Web

Bret Taylor, one of Friendfeed’s four founders After experimenting with Friendfeed (add me) on and off since March, and more heavily the last few weeks, I decided it was time to meet Founder Bret Taylor at Friendfeed’s airy headquarters in Mountain View for a formal … Continue readingWhat Friendfeed’s “MicroMeme” Means For You, Brands, and The Web

Understanding Community Leadership: An Interview with a Member of Yelp’s “Elite”

Ellen M is one of Yelp’s premiere members called Yelp Elite, they are unpaid members that after meeting some requirements are considered “elite”. It’s often baffling for outsiders to understand how community leadership forms, but it’s often not because of their loyalty to the brand, … Continue readingUnderstanding Community Leadership: An Interview with a Member of Yelp’s “Elite”