Many interactive marketers and web strategists are unsure of what to do, either to create a campaign on existing social networks (like Facebook, MySpace or Bebo) or to create their own branded social network around or on their corporate website. Charlene’s keynote yesterday outlined that … Continue readingForrester Report: Online Communities: Build Or Join? (The answer is ‘When’)
Something that I didn’t disclose in public, that my research on Community Managers (that I published yesterday) serves two purposes, Forrester is seeking a Community Manager at our Cambridge Mass HQ. I contributed the basics to this job description, which as modified by the hiring … Continue readingForrester to hire a Community Manager, will you apply?
I’m talking to more and more clients who are starting to budget for social media programs, this also includes hiring the right kind of people. As you know, I hail from Hitachi Data Systems (2003-2006) as the Online Community Manager, I know the role, and … Continue readingForrester Report: How to Staff for Social Computing; The Social Computing Strategist & the Community Manager
Although scary for product teams, feedback is great, I do my best to welcome it. Last week, I announced my Forrester report entitled Online Community Best Practices from my blog If you’re a client you can access the report on the site, or you can … Continue readingFeedback on the Online Community Best Practices Report
Things are coming full circle. I first was introduced to the idea of joining Forrester by attending as a panelist run by Peter Kim in San Francisco, I guess that was my first date with Forrester. He and Charlene then asked me if I’d be … Continue readingUpcoming Workshops: Blogging and Social Computing
Left: One of the 5 diagrams from the report: Successful online communities experience the following stages. I spent a few months researching and preparing for this two-piece report series. I’m proud of my deliverable on Online Community Best Practices. Like a term paper, this report … Continue readingForrester Report: Online Community Best Practices
I can’t imagine ever advising a client to deal with an advertising, PR, or interactive team that doesn’t get social media. Of course, I’m biased as I’m sitting right smack in the middle of the social media space. But with the power shifting to the … Continue readingThe Agency of the Future is a “Connected” one
I often get criticized for talking about my employer, but I’m going to risk doing it because this is an example of a company who’s joining the conversation, and coming from an industry that isn’t always known for opening the doors of information, it’s important … Continue readingConversations at Forrester…welcome CEO Blogger George Colony
Several analysts at Forrester (Josh Bernoff as lead, with Charlene Li, Christine Spivey Overby, Jeremiah K. Owyang, Shar VanBoskirk) put our heads together to discuss how the rumblings of a potential recession, and if so, how social media will thrive. We concluded that Social Media, … Continue readingSocial Media effective during Recessions
Listen in to the audio podcast by pressing the play button using the Forrester player above. Folks have asked for me to be transparent in our research, so I’m pulling you all in behind the scenes as Charlene Li and I discuss the topics we … Continue readingPredictions on the Social Graph for 2008: Charlene Li and Jeremiah
