Rodney Rumford bluntly points out in this latest post about 33 Brands That Suck on Twitter (be sure to read the comments for more color). Most of them have been “Hijacked” (their corporate name scooped by an individual) and many remain dormant. Having a successful … Continue readingWhy Brands Are Unsuccessful in Twitter
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: August 13, 2008
If you work at an online media company, or are a stakeholder for content on a corporate website, forward this to the decision makers and engage in an email or in person dialog. How Media and Marketers are Missing an Opportunity A few days ago, … Continue readingWhy Media and Corporations Should Allow Content to be Embeddable
Yesterday morning, on a slow Sunday, I was witness to yet another disaster being reported from first hand sources on Twitter. This has reoccured for the small explosion at Times Square last year, Earthquake in China, Bombings in India, Fires in L.A., and now a … Continue readingCrises Tracking on Twitter: The Benefits –and Dangers– of New Media
Above Image: Gartner’s Generation V Quadrant, found via Marketing Charts. Gartner: Generation Virtual not defined by demographics Gartner has recently published research on the topic of “Generation Virtual” (Generation V) which essentially define as two things: 1) This generation isn’t specified by demographics (age) but … Continue readingUnderstanding Gartner’s “Generation Virtual”
When Josh and Charlene (I affectionately call them ‘Jarlene’) asked me to donate some of my schwag, I had no idea my Flip Camera given to me from MySpace was going to be ground into a pile of dust (he now owes me a new … Continue readingVideo: Groundswell on Will it Blend
2008 Olympics Opening Ceremony – Get more Docstoc Buzz This slideshow (photo credits here), I found embedded on Sean Percival’s site really shows how China is giving it their all to impress the world. Despite the many criticisms, they’re putting their best foot forward. I … Continue readingOlympic Photos
I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Adriana Gascoigne joins social network Hi5 as the Director of Corporate Communications, moving on from Ogilvy Interactive, … Continue readingPeople on the Move in the Social Media Industry: August 8, 2008
Left Image: Here’s some sample data that is derived from NACTAS 2007 North American Social Technographic Online Survey. Although I primarily rely on the proven Forrester Research methodology, when it makes sense, I tap into my network to discuss concepts and get examples. While only … Continue readingHow crowdsourcing helps some –but not all research activities
Like every industry, the social media industry is plagued with problems that for now, are slowly being solved. It’s important to note the challenges in our industry in order to first identify them and eventually overcome them. There is no indicator from our data that … Continue readingThe Many Challenges of the Social Media Industry
