How technology enables companies to connect with customers
A graph indicating the frequency of the term “#tweetdebate” Last night’s debate was truly an interactive experience for all. Although I setup some guidelines to score the candidates, things quickly took on a life of their own as the group formerly known as the audience … Continue readingRecap on the Tweetdebate experiment
I’m sitting in Union Square SF on a Saturday night at Starbucks getting some additional analysis completed on the Wave report, which should be publishing in a few weeks. I can’t but help think about some trends that I’ve been hearing from multiple people. On … Continue readingWhat’s after the Social Web?
With your brand being mentioned so many places online, it’s a difficult task to manage how it’s positioned and where it appears –in fact, in many ways, you can’t control the brand, as it’s now ‘owned’ by those who talk about it (or always has … Continue readingMonitoring and Managing a Brand
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Sept 24, 2008
I’ll keep this short, I’m neck deep in analysis for the upcoming Wave report –while trying to balance client needs and projects, I’m busy. When I worked at web startup in the first web boom, all kinds of people came to power that didn’t have … Continue readingThe Power Trip
Sixth graders, are just 10 years from the workforce, I wonder if we’ll be ready. I’m now in Dallas, about to speak to 250 marketers (then do workshops) who all work for a company that’s about to ramp up their social marketing activities and put … Continue readingThe Sixth Graders
UPDATE: McCain has committed to join. Why: Why let the media pundits and political analysts have all the fun? You can now be an armchair critic, all you need is a twitter account, a TV, and internet access. [On the first Presidential Debate on Sept … Continue readingTwitter Presidential Debates: Sept 26
Celebrating the hard work that companies invest in social media efforts is not only a way to feel good about our accomplishments, but also a way to learn from the successes of others. The following list of social media awards gives agencies, brands, vendors, and … Continue readingList of Social Media Marketing Awards
For the last few months, er years, Microsoft has been getting their assets handed to them as Apple tears into their brand with the “PC vs Mac” clever ads. Microsoft has launched a new campaign with at least two phases, the first one showing Seinfeld … Continue readingHow Microsoft Can Win The PC/Mac Campaign
There’s a whole ‘nother hidden layer of information that never hits the blogosphere or twittersphere: gag orders, quiet deals, or the sucking sound of credit stealing brand managers. One of the benefits of being an analyst is get opportunity to talk to folks behind closed … Continue readingUnsung Heroes
