How technology enables companies to connect with customers
While there are SO many social media books appearing, there are three books on social media that are must read for anyone approaching this as a career or program for their job. What’s interesting is to see the evolution of though as they slowly become … Continue readingSocial Media Book Trilogy
Roundtable event the future of the social web presentation from Jeremiah Owyang Future of the Social Web Roundtable Last Tuesday, for the first time, I hosted a no-cost private roundtable of the leaders from brands and vendors in the social space to discuss the future … Continue readingEvent notes: Future of the Social Web Roundtable
Part of being an analyst is talking with clients on inquiry calls, I have several of these a week. Just about every other week, I have a client who calls and tells me their grandiose plans to create a community to reach executives. From the … Continue readingOverused Ideas: The Executive Community
I started my social media career at Hitachi Data Systems (I’ll actually be speaking to Hitachi in Tokyo this coming week) and eventually became the online community manager. One of the keys to being a successful community person is to be a resource (or lethal … Continue readingRecommended Web Strategy Reading
Two weeks ago I crossed the one year mark as an industry analyst, in retrospect, I approach the role differently than others before me. Recently, Forrester published a report signaling evolution to the Connected Agency, and states that agencies of yesteryear will evolve from ‘pushing’ … Continue readingThe 7 Tenets of the Connected Analyst
Left Image: The panel: Dick Costolo from Google, Paula Drum from H&R Block, Chris George from MySpace, and Tom Arrix of Facebook. See more pics on Picassa. Did you know that Google has a social media team intent on reaching brands and agencies? I didn’t … Continue readingGoogle’s Social Media Team Reaches to Agencies (and hosts Facebook, MySpace, and H&R Block)
Left Image: The dashboard in a car measures key health metrics, but the most important screen is the GPS, it tells me where I’m headed, where I am. and how to get there. Yesterday, I attended Federated Media’s Conversational Marketing Summit in the gorgeous Presidio … Continue readingSocial Media Measurement: Dashboards vs GPS
Left Image: I was stunned by the diversity and co-existence of thousands of species at this tropical reef exhibit Change is coming, whether you like it or not. Jive software, a company I formerly cover slashed 1/3rd of it’s workforce (see update below), likely in … Continue readingAdapting to Change on the Reef
In the age of meme trackers, aggregators, and news.google.com I hear from more people that this hand created editorial list I do each week is helpful. With so much content being created now, it just goes to show that editing (by humans) is more important … Continue readingWeekly Digest of the Social Networking Space: Oct 15, 2008
