How technology enables companies to connect with customers
While brand backlash (one example of a Groundswell) from social media tools are certainly an impact to the reputation of companies and how their consumers react, there are many different levels of severity from each. First, see this list of brands that were punk’d from … Continue readingCategorization of Brand Backlash Storms
If you weren’t following what was happening online this weekend (yes, yes, ok you’ve got a life) there was a Groundswell against Motrin’s latest viral advertisement that was rejected by mothers in Twitter, spread to blogs, and YouTube. I’m not a mom, so at first … Continue readingThe Motrin Moms Backlash by the Numbers
This blog is focused on web professionals, and to be that, I’d like for you all to have jobs. Given the state of the economy there are three tips I want you to start on immediately, regardless of your rank, industry, or location. There are … Continue readingGrowing your Career: Do at GUT Check
We’re seeing more news stories of layoffs hitting many industries –esp tech. I encourage you to build your network before you need it. First start by connecting with folks in the Web Strategy Facebook group there are 8688 members that are web decision makers, join … Continue readingConnect with Others
This post is a response to last night’s event at the Horn Group called Is Social Media Killing PR? Sam Whitmore moderated Kara Swisher (media), and Susan Etlinger (PR) and me (analyst) for a lively debate, which resulted in the crowd chiming into the issues. … Continue readingFour Business Opportunities for the Evolved PR Agency
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Nov 12, 2008
Above Video: Come join me on my “walk through” videos (see others) to meet Boulder’s tech community. I took the day off from work yesterday, and did some sight seeing of the Rockies (thanks to long term friend Kit who was one of the organizers … Continue readingColorado’s Technology Corridor, A Well Kept Secret
Left: I met much of the founding team of Demand Media last week in SF at the Web 2.0 expo. A few days ago, I had lunch with Richard Rosenblat, CEO of 2.5 year old Demand Media (who recently purchased Pluck) to learn about his … Continue readingDemand Media’s Unique Publishing Model: Curated Social Content (CSC)
I’m sitting here at the Thin Air Summit in Denver, anyone who is here on a Saturday is very serious about social media –I guess I fit the bill. I don’t know that much about SEO when it comes to social media, so I’m going … Continue readingPanel: Search Engine Optimization for New Media
For the first time in a while yesterday, I felt back at home. Although I’ve been traveling all about speaking to different companies and business conferences, it’s been some time since I’ve gone to conferences in my core passion area of social media and web … Continue readingThinking Bigger: Web 2.0 Summit Gives a Purpose
