How technology enables companies to connect with customers
After launching the research report ‘Social Marketing Analytics‘ (also embedded below), my co analyst (also from Forrester) John Lovett and I recorded this webinar yesterday that had over 800 registrants and 300+ attendees during the hour long presentation. In the spirit of ‘Open Research’ we … Continue readingSlides and Recording: Social Marketing Analytics Research Findings
We’re ten months in since I joined Altimeter Group, and we’re continuing to grow, nearly quadrupled from 4 to over 15 folks. I’ll give a brief update, with links to relevant resources. Recently, we’ve hired Susan Etlinger, our first consultant, who’s going to work closely … Continue readingUpdate: More Growth at Altimeter Group
The job changes continue, as the market continues to plow forward. Expect more senior level social strategist positions to get filled as social media becomes a mainstay in the integrated communications across multiple departments at companies. I’ve been tracking new hires in this space since … Continue readingPeople on the Move in the Social Business Industry: June 6, 2010
First, I need to set the context for this post, it’s mainly in regards to individuals in the workplace, not so much applicable to celebrities, musicians, or politicians. While anyone who blogs or actively tweets is creating a brand around their persona, there are two … Continue readingPersonal vs Career Brands, it’s all in the Mindset
Webinars an effective way to engage prospects Webinars are increasingly important to the online marketplace who doesn’t have time to attend a conference, peel away from the office, or wants to learn on their own time. In fact, webinars, webcasts, and teleconferences can also be … Continue readingHow To Successfully Produce A Webinar: Follow the “Ten P’s”
It’s been three years since I’ve been back to China (see all my posts on Asia) to report on the local web scene but am now in Shanghai and have met with a handful of folks that are looking at social business within China. Don’t take … Continue readingField Report: Shanghai and China’s Social Web
Written by Jeremiah Owyang (Customer Strategy) and Ray Wang (Enterprise Strategy), Industry Analysts at the Altimeter Group. We’re tasked with a difficult job as industry analyst in one of the fastest emerging markets. Part of our role is to find new trends, identify their impact, … Continue readingIndustry Index: List of Social Inbox Aggregator (SIA) Providers
A few years ago, I wrote a controversial post suggesting corporate websites were irrelevant. Why? Decisions were being made off-domain by customers and peers. Secondly, many marketers were trying to get customers to go to their corporate website versus joining where they already are, “Fish … Continue readingRoadmap: Integrating Social Technologies with your Corporate Website (Slides)
This is one of those important posts to forward to your marketing team, agency partners, and to Facebook themselves. While there’s been plenty of coverage about user privacy concerns, attention on Facebook’s changes on brands hasn’t been adequately covered, this analysis is intended to unravel what’s … Continue readingMatrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands
