Slides and Recording: Social Marketing Analytics Research Findings

After launching the research report ‘Social Marketing Analytics‘ (also embedded below), my co analyst (also from Forrester) John Lovett and I recorded this webinar yesterday that had over 800 registrants and 300+ attendees during the hour long presentation.

In the spirit of ‘Open Research’ we encourage you to use, share, and adopt our research framework to improve your work, abiding by our creative commons licensing of attribution and non-commercial usage.

Social Marketing Analytics: A New Framework for Measuring Results in Social Media, by John Lovett and Jeremiah Owyang from Altimeter Group on Vimeo.
Above: Webinar recording going over the framework, and our additional insights from the research

Social Marketing Analytics

View more presentations from Jeremiah Owyang.

Above: The accompanying slides, which can also be downloaded from Slideshare.

Above: The Research Report that started it all, which you can also download and see nitty gritty details

Recognizing the Ecosystem
This was completed with the community in mind, and we’d like to thank the following folks for their contrabutions:

Our co-authors
Charlene Li, Eric T. Peterson, Christine Tran

Our Ecosystem Contributors
Lisa Barone, Connie Benson, David Berkowitz, Blake Cahill, Adam Coomes, Monica Cordina, Bill Gassman, Jascha Kaykas-Wolff, Rob Key, Justin Kistner, Scott Lake, Matt Langie, Alex Mann, Louis Marascio, John McCory, Aaron Neumann, Katie Delahaye Paine, Sean Power, Chris Ramsey, Boaz Ronkin, Shiv Singh, R “Ray” Wang, Alan Webber, Jennifer Zeszut

Vendor Contributors
Alterian SM2, Biz360, Cymfony, Lithium, Omniture, Radian6, Scout Labs, Social Radar StatsIT, SWIX, Trackur, Trendrr, LugIron, Visible Technologies, Webtrends

Next Steps
If you’re a social analytics technology or service provider (brand monitoring, web analytics, business intelligence) and want to speak with John and I, we can help apply this framework to your business. If you’re an analytics professional and need help applying this to making it your own, please contact us: john.lovett at or jeremiah at

Related Research From Altimeter Group:

We will continue to publish our research findings available to the public, please support us by spreading it to others.

Thanks for attending, I’ll be announcing some more research in the coming weeks.