How technology enables companies to connect with customers
A few days before the hectic 2012 SXSW storm (my analysis here), The Dachis Group hosted the Social Business Summit (catch one in your city) with some of the world’s top brands to discuss social business. Kicking off the day, I shared Altimeter’s research … Continue readingVideo: Scaling your Social Business
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the … Continue readingPeople on the Move in the Social Business Industry, May 11, 2012
A new software category has emerged to bring performance marketing to social channels. After interviewing over 10 software companies and 10 agencies, a new trend has emerged that will change the social business landscape. What is this trend? The marketing performance techniques to refine TV, … Continue readingA New Category Defined: Social Performance Software
I’m honored to be a guest on Mitch Joel‘s famed podcast, Six Pixels of Separation, to discuss my latest post that’s caught the Industry’s attention how Social Media Agencies are Turning to Ads. Mitch invited me on the podcast to discuss this further. One of … Continue readingPodcast: Why The Term “Social Media Agency of Record” Will Dissolve
Advance your career and learn about the three Disruptive Business Themes companies cannot ignore. Working among our team of analysts and researchers, Altimeter’s Research group has found three common higher level themes that will disrupt all businesses. Working among our analysts from mobile, content marketing, … Continue readingRecording: Three Disruptive Business Research Themes
Update: May 27th 2013 Over a year later, the technology is starting to emerge for facial recognition and APIs. Ready or not, new technologies will enable strangers to know your social scores even before you shake their hand. Whether it’s on a job interview, before … Continue readingHow ‘Social Profiling’ Will Work In The Real World
Many years ago, I was a web marketing manager at corporations, and worked with a variety of UX firms, Designers, Developers, IT, Content Producers are more. I remember getting shipped shrink wrapped boxes with software, updates, and having to send files via email or into … Continue readingAdobe’s Creative Cloud Offers Promise of Collaboration
I’ll be at LeWeb London with brands, and the agencies and software vendors who serve them as a keynote and co-host on the social track with Cedric Giorgi , I hope you’ll join us! I’m pleased to attend LeWeb this June in London (new venue, … Continue readingLondon LeWeb: Faster Than Real Time
I just love this, I first saw some tweets, from Joshua Salmons a social strategists at USAA (along with Augie Ray), the report coverage starts at minute 14. This is valuable as we can hear directly from Josh his point of view and what others … Continue readingVideo: Dissection of the Career Path of the Social Strategist Report
Over the past few years, I’ve tracked the emergence, rise, and growth of this new role within corporations. I see some interesting career opportunities for this powerful role within a corporation. First of all, about this role, while we’ve published a detailed research report on … Continue readingThe Future Career of the Corporate Social Strategist
