Podcast: Why The Term “Social Media Agency of Record” Will Dissolve

I’m honored to be a guest on Mitch Joel‘s famed podcast, Six Pixels of Separation, to discuss my latest post that’s caught the Industry’s attention how Social Media Agencies are Turning to Ads. Mitch invited me on the podcast to discuss this further.

One of the assertions I make is the term “Social Media Agency of Record” (aka SMaoR) will eventually go by the wayside, as those pure play agencies are starting to move into advertising (starting with social ads), digital, interactive, and more. My take? We’ll just have a broader focus as social becomes nicely integrated with other digital efforts.

Listen in to the podcast below using the embed, or watch on Mitch’s website.

I’d love to hear from you in the comments, should the term Social media agency of Record dissolve? Or will this remain as a dedicated type of pure play firm?