How technology enables companies to connect with customers
Many years ago, I was a web marketing manager at corporations, and worked with a variety of UX firms, Designers, Developers, IT, Content Producers are more. I remember getting shipped shrink wrapped boxes with software, updates, and having to send files via email or into … Continue readingAdobe’s Creative Cloud Offers Promise of Collaboration
I’ll be at LeWeb London with brands, and the agencies and software vendors who serve them as a keynote and co-host on the social track with Cedric Giorgi , I hope you’ll join us! I’m pleased to attend LeWeb this June in London (new venue, … Continue readingLondon LeWeb: Faster Than Real Time
I just love this, I first saw some tweets, from Joshua Salmons a social strategists at USAA (along with Augie Ray), the report coverage starts at minute 14. This is valuable as we can hear directly from Josh his point of view and what others … Continue readingVideo: Dissection of the Career Path of the Social Strategist Report
Over the past few years, I’ve tracked the emergence, rise, and growth of this new role within corporations. I see some interesting career opportunities for this powerful role within a corporation. First of all, about this role, while we’ve published a detailed research report on … Continue readingThe Future Career of the Corporate Social Strategist
In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I’m seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying. I’ve just spent a week interviewing a number of social … Continue readingTrend: Social Media Agencies Turn to Advertising
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the … Continue readingPeople on the Move in the Social Business Industry, April 11, 2012
I originally posted this on Techcrunch, and cross-posted here on the Web Strategy blog. If you’re like me, you may have noticed that Twitter may be arbitrarily, randomly, and haphazardly, unfollowing people you fully intended to follow. Similarly, if you’ve ever noticed your friends and … Continue readingCoping With Twitter’s Unfollow Bug
Companies should empower their employees to safely use social networks by first guiding, training, and rewarding While love struck teens are quick to share their Facebook passwords with each other, now a rash of corporations, colleges, and even government employers have been requesting that current … Continue readingEmployers Shouldn’t Request Facebook Access –Instead Provide Governance and Training
Altimeter Groups’s latest Open Research report (available on creative commons for you to download, use, and share) is now available from analyst Brian Solis. This report, which challenges the way that companies measure influence points out how tools like Klout, Kred, Empire Avenue and beyond. … Continue readingAltimeter Open Research Report: The Rise of Digital Influence
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the … Continue readingPeople on the Move in the Social Business Industry, Mar 18, 2012
