How technology enables companies to connect with customers
Listen in to the audio podcast by pressing the play button using the Forrester player above. Folks have asked for me to be transparent in our research, so I’m pulling you all in behind the scenes as Charlene Li and I discuss the topics we … Continue readingPredictions on the Social Graph for 2008: Charlene Li and Jeremiah
Yesterday, I spoke on a panel to over 100 of Cisco’s global marketing professionals with Jennifer Jones of the famed Marketing Voices podcast, and Nancy Bhagat of Intel’s integrated marketing department. Jennifer who is known for assembling the greatest social media marketers on her podcast … Continue readingCorporate marketing must evolve from controller to enabler
As a good example, I should take a dose of my own medicine. One of the things I preach about is the objective of ’embracing’, which in essence is about companies and customers working together to design, create, and market new products and services. Lego, … Continue readingA survey for the Web Strategist Blog
To preface this post, be very clear that the participants are the owners of the community. I write this in context of who within an organization is spearheading and leading the community business program. This post is really aimed at those in the corporations who … Continue readingWho leads the Social Media Programs in the Enterprise: IT or Business?
Yahoo! has a very prominent billboard on highway 80 in San Francisco, (streetview map) right before you cross over the bay bridge (close to the freeway collapse of the Loma Prieta earthquake). When I go to tech events in the city, I almost always see … Continue readingSilicon Valley Sightings: The Yahoo! Billboard
Dave McClure (who helps teach the Stanford Facebook class, and runs the Graphing Social Patterns conference), Justin Smith (of Inside Facebook), Rodney Rumford (of FaceReviews), and myself brainstormed last night trying to understand the current state and direction of the emerging widget industry. The widget … Continue readingLearnings from the Widget Roundtable
Darren Barefoot and Julie Szabo sent me a physical card to my work address that told me to check out a unique URL where there was an advanced copy of the book waiting for me, a personalized page “Hi Jeremiah” and this original and unique … Continue readingHow to get me to blog about you
[Viral Marketing doesn’t work, tell everyone you know] Left: Dave McClure is being Ironic. According to Flickr, this is my MOST popular photograph, even more popular than my photo that got on digg and received 200,000 views. Problems Currently, there are over 13,000 widgets on … Continue readingWidget Roundtable: Categorizing the Industry
I’m starting this series of posts tagged On The Move (click to see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. We should congratulate the following folks: Robert Scoble (former colleague) leaves Podtech Network to join Fast Company … Continue readingPeople on the Move in the Social Media Industry: Jan 17, 2008
For 2 minutes, forget about these tools: Seesmic, Facebook, Ustream, Justin TV, Blogs, Forums, RSS, Utterz, and all the rest of the tools I listed out. I’m seeing a lot of web strategists over focused on the tools. Secondly, I’ve even seen a few social … Continue readingStop Fondling the Hammer, and Focus on the House
