Yahoo! has a very prominent billboard on highway 80 in San Francisco, (streetview map) right before you cross over the bay bridge (close to the freeway collapse of the Loma Prieta earthquake). When I go to tech events in the city, I almost always see this sign, it’s been there for quite a few years. Reminiscent of a 60s interstate sign you’d see before getting to Las Vegas, the current special to “Resolve to LOL more” plays well to the geeks like myself.
Interestingly enough, billboard pricing is much like internet advertising, both measure traffic, yes one measures cars and the other server requests.
(Silicon Valley Sightings is an ongoing PhotoBlog that captures the intersection of Tech Culture in the San Francisco Silicon Valley Bay Area, check out the archives (which now showcase some tech areas in Asia). All photos by Jeremiah Owyang)