How technology enables companies to connect with customers
The trust and influence around brands, products has moved to discussions around communities’ lifestyles, often in blogs, social networks and other locations ‘off’ the corporate domain. A new class of measurement tools have emerged, that measure the impact of social media, among them is the … Continue readingVideo: BuzzLogic tracks and measures influence
Social Networks continue to show a strong future of growth. Two recent Forrester reports published by my colleagues, Josh Bernoff and Oliver Young, both showing the future of social computing for the interactive marketer and for enterprise 2.0 purchasing. A very obvious trend for both … Continue readingSocial Network Spending to Increase
Left Image: An impoverished Darfur child is shown holding an LV-like purse, image sold as a T-shirt from artist, now being sued, see Hi-Res version. Thanks to Søren Storm Hansen for bringing this to my attention. It could have been your brand It could have … Continue readingLouis Vuitton gets Brand-Jacked, Collateral Damage in Anti-Genocide Campaign
Embrace your Customers At Forrester, we use the term Embracing as a social strategy where customers and employees work together using social tools to build next-generation products. Quite a change for the strong headed product manager, who now has to set the roadmap, while in … Continue readingBuild your own “IdeaStorm” with UserVoice
Yesterday, I spoke the executive team and business unit leads at a very large insurance company. It was a long 4-hour session, where I gave a Groundswell presentation, discussed technographics, and gave specific case examples of their insurance industry and financial industry. It’s not my … Continue readingCOO and CFO Questions
Perhaps you’ve read my informal analysis on Target and Wal-Mart’s Facebook campaign that I did last year, well Forrester has asked me to formalize a report in the spirit of a formalized community review scorecard. I’m seeking examples of Social Network Marketing campaigns (there hundreds, … Continue readingUpcoming Research: Social Network Marketing Campaigns
I’m on a quest to meet and greet bloggers all over the world! When you finally meet someone face to face, the relationship bonds stronger than any trackback, comment, or picture can do. Nothing beats face to face meetups, where you hear their voice, listen … Continue readingA Gathering: Tampa Blogger Dinner
I’m meeting more and more corporate marketers who understand the value of social media, but don’t know how to use it. I’m seeing a trend of at least 3 different adoption strategies, listed out below. Often they want to repurpose their corporate marketing brochures, videos, … Continue readingCastles, Towns, and Missionaries
The question many marketers are trying to answer now, is “Who do people trust?” I’ve been spending more and more time pouring over data, medium usage, behavioral and preference data for clients, and am learning more and more about how humans behave on the web. … Continue readingWho do people trust? (It ain’t bloggers)
There are two conferences that I recommend you attend if you read my blog, the topics and presentations are closely aligned to what I’m interested in, and I know both of the organizers –they give good conferences with high value. The first one is the … Continue readingUpcoming Conferences to Attend: Where will you be?
