How technology enables companies to connect with customers
My background is with corporate web teams, and this is a topic that is just starting to get explored. Channel and Partner Marketing often largest revenue stream At a previous job I was the Web Marketing Manager for the Channel Extranet site at Hitachi Data … Continue readingThe Impact of Social Media on Channel Marketing and Partner Marketing
Last week, I wish I had more time to be a bit more appreciative. I had a quite a few meetings on one of the days yesterday, and started to have issues with Outlook. I sent an email to Helpdesk, and they immediately responded and … Continue readingThank Your Tech Support
I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Patricia Mayo has moved from being an editor at MasterNewMedia.org to a Social Media Strategist with NowSourcing, … Continue readingPeople on the Move in the Social Media Industry: May 11th, 2008
In the late 1990s the CMS invaders deployed their systems at large corporations, as managing web pages using HTML editors wasn’t scalable and non-technical folks needed to publish. In many cases after the invader left, the company’s business teams and technical web teams were stuck … Continue readingCMS Horror Stories, and Your Soon-To-Be “Legacy” Community Platform?
You’ll frequently see me rant on this blog about how not to start your social media program at your company by selecting a tool. When you’ve only got a hammer, everything looks like a nail. Instead, at Forrester, we prescribe you focus on the people … Continue readingWhen Everything Looks like a Nail
Left Image: Vanina Delobelle, graduates from Université de Corse Pascal Paoli PhD, Management, Area of research: Social Media and online communities for Marketing in the internet space (with honors) – March 2008. Vanina Delobelle contacted me regarding my recent On the Move series for the … Continue readingInterview: Getting to know Vanina Delobelle, a PhD in Social Media
Lately, a few friends of mine are making some moves in their careers, they asked me for my advice, so I decided to give them my observations. I’ll probably refer people to this post, I often use this blog to save me time. One caveat, … Continue readingSix Career Tips
Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5091/nikes-jordan-brand-uses-social-marketing-strategies-to-build-consumer-loyalty Jennifer Jones, who hosts one of the top ongoing social media marketing podcasts, interviews Emmanuel Brown of Nike Jordan. I saw Emmanuel at the last Marketing Forum in L.A. he told us … Continue readingAudio: How Nike’s Jordan team leans on Social Media
I’ve started a new series, called Social Media Frequently Asked Questions. It’s a collection of the top asked questions I hear over and over. I’m putting them here on my blog is a great place to help everyone quickly get educated, convince their boss, or … Continue readingSocial Media FAQ #5: How Do I Talk to my Executives about Social Media?
The trust and influence around brands, products has moved to discussions around communities’ lifestyles, often in blogs, social networks and other locations ‘off’ the corporate domain. A new class of measurement tools have emerged, that measure the impact of social media, among them is the … Continue readingVideo: BuzzLogic tracks and measures influence
