How technology enables companies to connect with customers
Ellen M is one of Yelp’s premiere members called Yelp Elite, they are unpaid members that after meeting some requirements are considered “elite”. It’s often baffling for outsiders to understand how community leadership forms, but it’s often not because of their loyalty to the brand, … Continue readingUnderstanding Community Leadership: An Interview with a Member of Yelp’s “Elite”
Just finished reading the official Groundwell book poolside in the warm CA sun. I’ve actually read the book, but before it was even close to print, that version was slightly different and incomplete than the one on bookshelves today. Before I started at Forrester, Charlene … Continue readingFinished reading Groundswell for the first time … again
The battle between Marketers and Engineers has been going on for a while, Engineers claim that building the best product is enough to succeed, and Marketers claim that understand the external forces (competitors, customers, needs) is the solution. Update: saw an interesting tweet from tomob: … Continue readingIs your Company Market Driven or Product Driven?
Above Image: Dan Schawbel noticed I was endorsing Career Builder within Facebook, after I became a fan Dan Schawbel, an energized social media practitioner at EMC emailed me, and said he noticed that I was endorsing Career Builder, within Facebook, he wondered it this was … Continue readingWhat happens when you become a Facebook Fan
Earlier this week, I published my findings from the survey to find out who reads the web strategy blog (part 1/3). Now that we have a good sense of who’s in the community, let’s see how you use me. By the way, I’m extremely happy … Continue readingHow You Use Me: Web Strategy Results 2/3
Jeremiah: Paul Denlinger of Beijing is an internet expert on China, and I’ve offered him the opportunity to help share from an insiders perspective. Keeping in the theme of internet strategy and how the web impacts business, (and in this case the world) Paul, a … Continue readingGuest Post: How the Chinese Internet Becomes a Platform for Earthquake Grief (A local perspective)
About my use of social media in my research I use my blog, (and other social media tools like Twitter) as a percentage of my research methodology (around 15%), it’s not the only contributing factor but is an effective way of me using a real-time, … Continue readingFindings: What you said you wanted in a White Label Social Networking Vendor
As an analyst, we undergo training then are put to the test to stand by our calls, and back it up with data, insight, experience, or facts. I found this diagram published by the create debate blog, and by using the creative commons license they … Continue readingHow do you Argue?
Twitter has been down quite a bit, in fact, according to royal pingdom, they’re the social network that has been down the most over Q1, 2008. Most suggest it’s due to the lack of ability to scale, and as more and more users come, and … Continue readingBefore you breakup with Twitter…
Just got back from meeting with an executive recruiter, no, I’m not planning on leaving Forrester, I was helping a friend, as well as doing some research about social media skillsets. You see this recruiter (he’s left a comment, and his name is Matt Raggio, … Continue readingWhat I learned meeting the Executive Recruiter: Natives, Immigrants and VPs of Marketing in Social Media
