How technology enables companies to connect with customers
I’m here in NYC, one of the financial nerve centers in the world, attending Forrester’s Finance Forum. With loyalty to brands decreasing over time, companies need to figure out how to reach customers where they are, where many, are discussing their financial past, present and … Continue readingOngoing list of Social Media Efforts from Banks, Credit Card, Financial Institutions and Lenders
Been a busy week, I was in L.A. (twice) helped many clients, and now am off to NYC today on Sunday in preparation for tomorrow’s Forrester Finance Forum. Aside from the hectic schedule, there are two major changes in my life: 1) My kid sister … Continue readingGen Y Enter Stage Left, Baby Boomers Exit Stage Right
If you’re interested in jobs for this space, please read the “on the move” posts. Understanding how companies staff, organize, and prepare for social media/computing is one of my top interests personally and professionally. Having been a former Online Community Manager at Hitachi Data Systems, … Continue readingList of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 –Social Media Jobs and Professionals
Today, I spoke at a cross-departmental audience at Sun Microsystems (I only reveal where I’m speaking if they do it first) in Silicon Valley, I was introduced, and the hostess commented about you. Yes you! She said I had a very educated audience. I’d go … Continue readingThank you
I’ve started a new series, called Social Media Frequently Asked Questions. It’s a collection of the top asked questions I hear over and over. I’m putting them here on my blog is a great place to help everyone quickly get educated, convince their boss, or … Continue readingSocial Media FAQ #6: Who “Owns” the Social Media Program?
When many things are equal: your features, your customers, your products, your product roadmap, it’s often hard to differentiate. Often, I’m getting pitched during briefings by White Label Social Network vendors they’ll often advance to a quadrant slide (almost always in the first quarter of … Continue readingHow Will You Stand Out From The Crowd?
This is really heaven for me, many of the vendors I cover such as SmallWorld labs, Jive, Telligent, Hivelive, Lithium, Webcrossing, Google all at the same table. I’m here here at the Online Community Unconference at a session where we’re probing the problems with the … Continue readingLiveBlog: What’s Wrong with the White Label Social Networking Industry?
I took a few weeks off from doing this digest, after my Hawaii vacation, but am now back in the groove. If anyone wants to contribute to this on an ongoing weekly basis as a guest editor, let me know. I’m respecting your limited time … Continue readingWeekly Digest of the Social Networking Space: June 18, 2008
I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Luke Armour joins Fleishman-Hillard’s digital practice in Cleveland as a Senior Acct Executive, part of his duties … Continue readingPeople on the Move in the Social Media Industry: June 18th, 2008
Well of course I have my answer, but I’ve come to realize there’s a lot of misconception out in the market as to what we really do. Rather than me tell you, I’d want to first learn what you think, so perhaps we, as an … Continue readingWhat Do Analysts Do?
