How technology enables companies to connect with customers
It’s true, most social network marketing isn’t being done effectively, why? Many brands (and their agencies) are deploying “interactive marketing” (user to website) experience rather than relying on the tools of social networks “social marketing” (member to member). As a result, many brands are wasting … Continue readingForrester Report: Best And Worst Of Social Network Marketing, 2008
(Above Picture: 22 brands provide schwag (real and useful products) to the Blogher pre party…imagine the marketing at the actual conference) I just got back from the pre Blogher party at Guy Kawasaki’s house, even today, as I gave a social computing workshop, I heard … Continue readingBrands Obsess over Female Bloggers (Examining the Economics)
| View | Upload your own The humorous and thoughtful Redmonk Analyst Michael Cote’ has put together this infotaining slideshare on how to deal with analysts. Here’s a tip to vendors, if you’re briefing me, be sure to ask me questions and get my take, … Continue readingSlideshare: Dealing with Analysts (From Redmonk)
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: July 16, 2008
Marshall poses the question (and does analysis and conducts informal interviews) do startups need Community Managers? He points to my growing list of enterprise class companies who are adopting these roles, but we should also examine the startup. First of all, if you don’t know … Continue readingScorecard: Should Startups Have Community Managers?
Chris Brogan, who continues to dazzle us with his thoughtful and helpful social media blog posts (I recommend subscribing to him) lists out “50 Ways Marketers Can use Social Media to Improve Their Marketing“. In twitter, Jon Burg suggests the lists could be segmented to … Continue reading50 Ways to use Social Media, listed by Objective
If you’re a white label social network vendor, you’re likely getting many new clients at corporations that have special pricing needs, let’s discuss this scenario. Yesterday, I spoke to a white label social network who had some challenges pricing their product for their corporate clients. … Continue readingCommunity Platform Pricing for New Clients
I never liked getting picked on for being a nerd in Junior High through High School, and nor do I like now, fortunatly, I get paid to be a geek now. 😉 I do enjoy watching a reporter named KTLA’s Eric Spillman, getting called a … Continue readingVideo: How Not to Interview the Tech Community
One of my most popular diatribes is my rant on the irrelevant corporate website, in summary, I suggest a gap between the reality of the public conversation and the biased marketese on company websites. Today, I’m starting to see more websites evolve, from Sun’s aggregation … Continue readingCadence Puts Community in the Forefront
A few months ago, I covered Dell’s Green campaign called “Regeneration” which allowed community members to create their own art themed “green” and they were then given the opportunity to vote on which one was best. They turned over much of the marketing control to … Continue readingLetting your Community Create your Advertisements
