Long time friend Jennifer Jones interviewed me at Forrester’s Foster City office in California, and I shared three practical recommendations for them to start doing. Listen in to the above short podcast embed, or download the file directly. Customers own your website and what you … Continue readingMarketing Voices: Three Recommendations for Marketing Leaders (11min)
Video by Scholz and Friends, a German marketing agency. Link via Leslie Carothers who’s also on Twitter, ask her opinion about furniture. Interesting that I often find out about new interesting content from friends in Twitter or email, people send me ideas and links, wom … Continue readingVideo: Marketing Through the Decades
Over the last year I’ve been trained to make my points not just with opinion but with data, so I’ve done just that with this experiment. In a crowded market (esp if you’ve 100 competitors) having an at-par product isn’t enough. Strategic market will out … Continue readingThe Unrecognizable Taglines of the Community Platform Space
Dell’s Bob Pearson was right, a company’s corporate homepage is really Google.com As I was doing follow up research on some of the vendors in the community space, I was entering in some keyword searches on Google to find different product pages. Although a common … Continue readingThe Fight on Google’s Results Pages: Community Platforms
My role as an analyst is to find out what types of social media are effective for Forrester’s clients, this weekend provided a unique opportunity to watch how sponsored blog posts are now emerging. Understanding Sponsored Blog Posts I posed some questions on Twitter when … Continue readingUnderstanding Izea’s Sponsored Blogging Service
Update: I’ve now experimented with Specwork to better understand the issue, and will be sharing the good –and bad –on stage on SXSW, read more To some, this topic is going to be controversial, but before you leave an emotional comment, please understand I’m approaching … Continue readingDesigners: Why Spec Work Is Not Going Away –How You Should Respond
People often ask me, how do you stay on top of the industry news so well? My answer? I listen. One of the ways I get smarter about the field I cover is to listen to podcasts while driving, at gym, or going for a … Continue readingPodcasts: Marketing Voices and For Immediate Release
With your brand being mentioned so many places online, it’s a difficult task to manage how it’s positioned and where it appears –in fact, in many ways, you can’t control the brand, as it’s now ‘owned’ by those who talk about it (or always has … Continue readingMonitoring and Managing a Brand
For the last few months, er years, Microsoft has been getting their assets handed to them as Apple tears into their brand with the “PC vs Mac” clever ads. Microsoft has launched a new campaign with at least two phases, the first one showing Seinfeld … Continue readingHow Microsoft Can Win The PC/Mac Campaign
I’m often asked by companies and indiividuals on what they can do to stand out. Here’s what I’ve learned… but don’t just take my word for it, add your own tips in the comments. The problem: There are so many brands now, in fact with … Continue readingHow to Get Noticed
