Long time friend Jennifer Jones interviewed me at Forrester’s Foster City office in California, and I shared three practical recommendations for them to start doing. Listen in to the above short podcast embed, or download the file directly.
- Customers own your website and what you can do to get it back
- Social media resources: understand the 80/20 Rule
- How marketers can be more strategic within the corporation by leading the social charge across departments such as sales, client teams, HR, product development, support, and leadership.
I hope you forward this to your CMO and VPs of marketing.