I learn a lot from you, thanks for commenting. I want to take the time to thank you for commenting. In my opinion, a successful blog is a dialog between more than two people. To date, there are 1,697 posts and 12,159 comments, so a … Continue readingThank you for commenting
Click To Play Stephanie connected with her long lost uncle through the comments in this very blog, watch to learn how. This is a special video, but it has nothing to do with web strategy or corporate social media. Stephanie Agresta connected with her long … Continue readingVideo: How a family reconnected using social media with Stephanie Agresta (3:15)
I often get criticized for talking about my employer, but I’m going to risk doing it because this is an example of a company who’s joining the conversation, and coming from an industry that isn’t always known for opening the doors of information, it’s important … Continue readingConversations at Forrester…welcome CEO Blogger George Colony
Several analysts at Forrester (Josh Bernoff as lead, with Charlene Li, Christine Spivey Overby, Jeremiah K. Owyang, Shar VanBoskirk) put our heads together to discuss how the rumblings of a potential recession, and if so, how social media will thrive. We concluded that Social Media, … Continue readingSocial Media effective during Recessions
It’s easy to get the tools mixed up, but it’s important to know the differences. Quite often (usually by executives) I’m asked the difference between Forums, Blogs, and Social Networks, here’s usually how I explain it (focusing first on usage and benefits rather than technical … Continue readingUnderstanding the difference between Forums, Blogs, and Social Networks
So, you’re going to launch a social media campaign huh? You’ve got all the tools, resources, and processes together, but did you remember to set some goals? I get to meet and talk to many companies that are adopting social media from a variety of … Continue readingWhy Your Social Media Plan should have Success Metrics
Bombardment should wither Traditional marketing is usually a head on approach where marketers carpet bomb screaming messages fighting for the attention of their community. Today, social media is really a lateral strategy. The most savvy brands will figure out how to “energize” customers so they … Continue readingSocial Media, A Lateral Approach to Marketing
Listen in to the audio podcast by pressing the play button using the Forrester player above. Folks have asked for me to be transparent in our research, so I’m pulling you all in behind the scenes as Charlene Li and I discuss the topics we … Continue readingPredictions on the Social Graph for 2008: Charlene Li and Jeremiah
As a good example, I should take a dose of my own medicine. One of the things I preach about is the objective of ’embracing’, which in essence is about companies and customers working together to design, create, and market new products and services. Lego, … Continue readingA survey for the Web Strategist Blog
Darren Barefoot and Julie Szabo sent me a physical card to my work address that told me to check out a unique URL where there was an advanced copy of the book waiting for me, a personalized page “Hi Jeremiah” and this original and unique … Continue readingHow to get me to blog about you
