All about Google View SlideShare presentation or Upload your own. (tags: google technology) This slideshare presentation by French consulting firm faberNovel dissects Google’s business model, analyzes strength and weakness in each of the markets they are involved with and brings clarity to how some services … Continue readingUnderstanding Google’s Strategy
A few weeks ago, the Motrin Moms kerfuffle blew up and I tracked it by the numbers just a few days after the explosion. Nearly three weeks later, it’s time to revisit the incident to see what’s happened. [Brands that get punk’d by social media … Continue readingHow Motrin Should Respond To The Groundswell
VCs Seek Scalable Technologies Lately, I’ve been spending time trading information with one of the most powerful groups in our industries: VCs. They spur innovation by injecting funding into startups, help fuel those that need an accelerated path, and work many deals in the background … Continue readingThe Startup Conundrum: Scalable vs Services
This last Thanksgiving was marred by the horrible deaths of over 170 victims at Mumbai’s terrorist attack. If you weren’t watching, social media played a part in helping –and hurting– the event. First hand accounts were published on twitter, including pictures of terrorists in action, … Continue readingHow Municipalities Should Integrate Social Media Into Disaster Planning
Bob Pearson (Twitter at bobpdell) Vice President, Communities & Conversations at Dell invited me out to Microsoft’s Architect Forum to co-lead a session on social computing. I let my twitter community come up with questions, and I took three from the dozens to pose to … Continue readingExecutive Video Interview: Why Dell Continues To Use Social Media
Testing a Twitter Advertising System I tested out Magpie, an advertising system that creates tweets in my tweet stream, from third party advertisers then pays me. Some have already blogged about their opposing thoughts on it, and some are publicaly open that they are now … Continue readingWhy Magpie’s Advertising System Is Self-Diminishing
I received a tweet from Monika pointing to this animation that was created by VizEdu, they created an animation showing how I used my blog to create a vendor product catalog for the white label/community platform space (its still a top viewed page). I started … Continue readingUsing Blogs to create Industry Lists
While brand backlash (one example of a Groundswell) from social media tools are certainly an impact to the reputation of companies and how their consumers react, there are many different levels of severity from each. First, see this list of brands that were punk’d from … Continue readingCategorization of Brand Backlash Storms
If you weren’t following what was happening online this weekend (yes, yes, ok you’ve got a life) there was a Groundswell against Motrin’s latest viral advertisement that was rejected by mothers in Twitter, spread to blogs, and YouTube. I’m not a mom, so at first … Continue readingThe Motrin Moms Backlash by the Numbers
This post is a response to last night’s event at the Horn Group called Is Social Media Killing PR? Sam Whitmore moderated Kara Swisher (media), and Susan Etlinger (PR) and me (analyst) for a lively debate, which resulted in the crowd chiming into the issues. … Continue readingFour Business Opportunities for the Evolved PR Agency
