If you’re a Forrester client (many readers here are) I’m encouraging you to exercise your right as a customer. If you’ve read the Groundswell, then you’re familiar with the term Embracing, in which employees and customers work together to build next generation products and services. … Continue readingPlease Rate my Reports
(Rather than theorize on the Community Pyramid, you can create your own ladder for free on the Technographics Profile Tool) Respected Don Dodge has an interesting post where he segments communities by a taxonomy of: 1 creators, 10 synthesizers, and 100 consumers. It’s a good … Continue readingSee Actual % of “Community Pyramids” with Technographic Data
As an analyst at Forrester focused on Social Computing, I’m creating an online catalog for clients that lists out the many players in the White Label Social Networking space, a market I’ve been covering before I even joined the company. If you work at one … Continue readingForrester Underway to Catalog the White Label Social Networking Space
Just finished reading the official Groundwell book poolside in the warm CA sun. I’ve actually read the book, but before it was even close to print, that version was slightly different and incomplete than the one on bookshelves today. Before I started at Forrester, Charlene … Continue readingFinished reading Groundswell for the first time … again
About my use of social media in my research I use my blog, (and other social media tools like Twitter) as a percentage of my research methodology (around 15%), it’s not the only contributing factor but is an effective way of me using a real-time, … Continue readingFindings: What you said you wanted in a White Label Social Networking Vendor
NOTE: The weighted findings are now available on this followup post. I’m preparing for an upcoming report to help segment out the many vendors in the White Label or Private label social networking industry. Essentially, these companies allow brands to create their own social network … Continue readingWhat do you look in a White Label or Private Label Social Networking Vendor?
You’ll frequently see me rant on this blog about how not to start your social media program at your company by selecting a tool. When you’ve only got a hammer, everything looks like a nail. Instead, at Forrester, we prescribe you focus on the people … Continue readingWhen Everything Looks like a Nail
In 2008, Business Adoption Of Web 2.0 Tools Is Expected To Grow Strongly Global Enterprise Web 2.0 Market Forecast On Monday, colleague Oliver Young (I was involved with the report) published a forward looking report on the growth of Web 2.0 technologies within the enterprise … Continue readingForrester Report: Global Enterprise Web 2.0 Market Forecast: 2007 To 2013
I’m proud to announce my latest report on OpenSocial. If you’re not familiar with that, check out How to Explain OpenSocial to your Executives. I interview Google, developers, and social network platforms to find out their ideology and experience with converting applications to the OpenSocial … Continue readingForrester Report: Google’s OpenSocial: Good News For Marketing Widgets But No Silver Bullet
Designing For Engagement, Kerry Bodine, Principal Analyst, Forrester Sitting in the front row from Forrester’s Marketing Forum 2008, the theme for today’s event with over 800 attendees being Marketing’s New Imperative For Success: Engagement Voices from the Audience: UK’s Hayden, who was our virtual guest … Continue readingForrester’s Marketing Conference Day 2: Understanding Your Customers Through Engagement
