Click To Play I interviewed Maria and Aaron Contente, who are both native Spanish speakers from Mexico, educated, and are successful professionals in Silicon Valley. Maria Contente manages many of the relationships with our clients at Forrester in Silicon Valley and Aaron is an engineer at a large industrial company. After enjoying a home cooked Mexican meal (and a spicy cocktail), I asked them for their honest feedback on Facebook’s recent Spanish release. Watch the video to find out that the new version reads awkward. Apparently, Facebook outsourced some of the translations to the members, in a crowdsourcing effort of 1500 members, but in some cases there’s no substitute for having a professional translator. Apparently, a French version will soon … Continue readingVideo: Facebook’s Spanish Translation Misses the Mark (4:20)
A Widget Case Study Yesterday, I gave a teleconference on Facebook as a ready-made marketing program. I gave a few examples of success, and the audience was hungry for success metrics and numbers. One of the case examples was about rebranding an application/widget in this case, Rock You’s vampire application. Sony rebrands popular Vampires Widget with 30 Days Night, upcoming Vampire movie Vampires, which you may already know as the RPG where members bite each other to receive points (and duel) was already popular with over 3 million installs in Facebook. Sony pictures, the parent company of the very scary 30 Days Night vampire horror film rebranded the existing application, and launched a sweepstakes contest to generate registrations and glean … Continue readingCase Study: How Sony Leveraged A Popular “Vampire” Facebook Widget To Reach It’s Community
Update: Several have suggested that this announcement is nothing new, (See initial announcement in 2006) and upon further investigation (and a quick email exchange with the Facebook team) confirms this to be right. What’s new is that it’s now easier to do than before. Regardless, the awareness of this feature is low within the marketplace, and everything I write in the following still stands true. Consider this awareness raising, and more of these types of distributed web tactics to continue in 2008. My goal is to simply tech speak and boil it down to what it means for you, a web strategist. I’ll update this post as I learn more information. What Facebook wrote In their most recent announcement they … Continue readingWhat Facebook’s Developer Announcement means: How Community can be Portable
Marketing Profs, a great resource for Marketers, has hired me as a Forrester Analyst to present this webinar on Facebook this Thursday, it’s 90 minutes and just over a hundred bucks “Strategy First on Facebook: Opportunities of a Ready-Made Marketing Platform“. If your boss is asking you to develop a plan to think about Facebook, this will be a great primer to move you forward. It’s based on the keynote I gave at the Web Community Forum, but with some updated content as the website has since changed. Hope to see you there. A few things you should know about Facebook: It’s the second largest social network, second to MySpace in North America, many of the registered are college educated … Continue readingNeed to know about Facebook?