Facebook is undergoing pubescenct changes in the next few years –from a private pre-teen to a public facing member of society —that’s what I told USA Today. Facebook initially made it’s promise to be a private community, but realizes it must now be more public to compete … Continue readingFacebook’s Awkward Adolescence
I’ve been receiving many inquiries from friends, colleagues, and even family about Facebook’s third privacy debacle over it’s Terms of Service. The first two were turning on the news page and showing people network activity, and the second was the Beacon advertisement issue. Now, this … Continue readingDid You Delete Your Facebook Account?
Update: Only a few brands will trial these new ads, after testing, will then be broadly released later in the year. A few days ago, I had a private briefing before the press with Tim Kendall, Director of Monetization at Facebook, below are the findings, … Continue readingWhat Facebook’s New ‘Engagement Advertising’ Means to Brands
Above: Over 1000 developers attending Facebook’s F8 Conference, picture above the developer showcase, photo from Brian Solis use with attribution by creative commons Facebook’s Developer Conference F8 I attended Facebook’s F8 developer conference in SF last week, and met with many of the application developers … Continue readingAn Overview of Facebook’s F8 Developer Community
I’m here in SF at the F8 developer conference sponsored by Facebook. While the primary thrust of F8 Facebook announcements was for developers, I mentally translate what this means for web strategists at brands at Fortune 5000s. One key announcement is Facebook Connect which allows … Continue readingWhat ‘Facebook Connect’ Means for Corporate Websites
Lately, I’ve been focusing on Baby Boomers, and even managed to anger and insult one of this prestigious generation. Now, I’ll turn my attention to Generation Y, also known as the millennials, digital natives or the MySpace/Facebook generation. I realize that some don’t like this … Continue readingWho has more data about Gen Y: Facebook or the US Government?
Situation The market pressure to create technology products that protect or at least damage their impact to the environment continues to grow. Sustainability and green-tech campaigns are coming from nearly every tech company –esp hardware manufactures. Dell is no exception and launches this Regeneration campaign. … Continue readingCase Study: Dissecting the Dell Regeneration Graffiti Facebook Campaign
Teresa Valdez Klein (Blog, Twitter, Facebook) delivers a great how to video, describing ‘how to use Facebook’s privacy features’. Apparently, the controls are non-intuitive and requires someone from the community to walk through it. This is an important feature, especially for my three younger kid … Continue readingVideo: How to use Facebook Privacy Features
[It’s a perfect day here in San Diego at Graphing Social Patterns, we’re right on the waterfront, but us geeks, well we tweeted, blogged, and talked in a dark room] Most of the presentations this morning have been very developer focused, I’m covering Graphing Social … Continue readingFor Success, Facebook Marketing Requires Risk Tolerance
Image: View a screenshot from my Facebook profile At one time, I added many apps to experiment, but I’ll have to admit, very few I use on a regular basis. I often discuss in my presentations that our research indicates that many folks use social … Continue readingMy Facebook Profile is a “Junkyard”