Facebook is undergoing pubescenct changes in the next few years –from a private pre-teen to a public facing member of society —that’s what I told USA Today. Facebook initially made it’s promise to be a private community, but realizes it must now be more public to compete with the open web. Expect more awkwardness for the social network and it’s users’ over the coming years. What are the indicators that Facebook wants to grow up and be public? Previous settings allow members to allow their profile page to be public and therefore findable by search engines. Facebook launched Beacon in late 2007 that was it’s first gangly moment that resulted in public backlash as customer data was shared without users’ consent. Facebook … Continue readingFacebook’s Awkward Adolescence
I’ve been receiving many inquiries from friends, colleagues, and even family about Facebook’s third privacy debacle over it’s Terms of Service. The first two were turning on the news page and showing people network activity, and the second was the Beacon advertisement issue. Now, this third one has caused a revolt among users who did not want their information used ‘forever’ by Facebook and many started an internal Groundswell (this Facebook group has 121,000 members in protest), and some deleted their accounts. Facebook responded, both with this message from CEO Mark Zuckerberg, and even their ‘delete account’ page (careful. don’t delete your account by accident) has some new “don’t leave me please” aimed at stopping those from puling the trigger. … Continue readingDid You Delete Your Facebook Account?
Update: Only a few brands will trial these new ads, after testing, will then be broadly released later in the year. A few days ago, I had a private briefing before the press with Tim Kendall, Director of Monetization at Facebook, below are the findings, with specific recommendations for brands. As I get more information, such as results and data, I’ll update this post. Web Strategy Summary (90 Words) Facebook launched a new product called ‘Engagement Advertisements’ that encourages members to interact with the ads by leaving comments, sharing virtual gifts, or becoming fans. To combat dismal click through rates of traditional advertisements, these features emulate widgets and encourage users to increase member adoption, viral growth, and brand interaction. Brands … Continue readingWhat Facebook’s New ‘Engagement Advertising’ Means to Brands
Above: Over 1000 developers attending Facebook’s F8 Conference, picture above the developer showcase, photo from Brian Solis use with attribution by creative commons Facebook’s Developer Conference F8 I attended Facebook’s F8 developer conference in SF last week, and met with many of the application developers on the floor, or at their booths. First of all, for those that had booths, it was expected they were demonstrating success within Facebook (who allowed them to showcase). The event itself was a real production, from food, drinks, sessions, panels, the night ended with a private conference from Thievery Corporation, a popular down tempo artist. I also recommend you read my take on what Facebook Connect means for corporate websites. [“Applications are the Microsites … Continue readingAn Overview of Facebook’s F8 Developer Community
I’m here in SF at the F8 developer conference sponsored by Facebook. While the primary thrust of F8 Facebook announcements was for developers, I mentally translate what this means for web strategists at brands at Fortune 5000s. One key announcement is Facebook Connect which allows for authentication on 3rd party websites. Then users can visit third party sites, login with their Facebook ID, connect with their friends and update their Facebook newspage –all without visiting Facebook.com [Facebook Connect will allow corporate websites to allow users to authenticate, interact, and share with their Facebook network –all without leaving the corporate website] Essentially, the Facebook experience extends further into the web –beyond their walled garden. Facebook Connect allows users to authenticate using … Continue readingWhat ‘Facebook Connect’ Means for Corporate Websites
Lately, I’ve been focusing on Baby Boomers, and even managed to anger and insult one of this prestigious generation. Now, I’ll turn my attention to Generation Y, also known as the millennials, digital natives or the MySpace/Facebook generation. I realize that some don’t like this broad sweeping characterizations, but it’s important to look at the larger changes, we all realize that each individual is unique and different. Still with me? Let’s move forward and explore together. I was speaking to a crowded room at Sun Microsystems a few weeks ago, and I posed this question to the room: [Who has more information about Generation Y: Facebook or the US Government?] I polled the room, and there was an overwhelming show … Continue readingWho has more data about Gen Y: Facebook or the US Government?
Situation The market pressure to create technology products that protect or at least damage their impact to the environment continues to grow. Sustainability and green-tech campaigns are coming from nearly every tech company –esp hardware manufactures. Dell is no exception and launches this Regeneration campaign. [Dell Leaned on an Active Artist Community In Facebook to Create, Vote, Self-Regulate what it “Means to be Green” Regeneration Campaign] Goals I’ve not spoken with the Dell marketing team, but it’s pretty obvious this is a campaign helps to help improve Dell products to be more eco-friendly, and of course, spur affinity torwards the brand from green leaning consumers, the ReGeneration site has more details. Strategy Dell Computers, along with Federated Media (A social … Continue readingCase Study: Dissecting the Dell Regeneration Graffiti Facebook Campaign
Teresa Valdez Klein (Blog, Twitter, Facebook) delivers a great how to video, describing ‘how to use Facebook’s privacy features’. Apparently, the controls are non-intuitive and requires someone from the community to walk through it. This is an important feature, especially for my three younger kid sisters who are mainly used to sharing their lives online –two of which don’t realize the impact it will have on their professional lives as they get older. (and unwanted attention) I’m sending them this video, along with encouragement to protect themselves, I encourage you to send this to your Generation Y family members and friends. They should: -Create permission groups, one for family, ‘real’ friends, online acquittance, classmates, and colleagues -Personal pics, content, involving … Continue readingVideo: How to use Facebook Privacy Features
[It’s a perfect day here in San Diego at Graphing Social Patterns, we’re right on the waterfront, but us geeks, well we tweeted, blogged, and talked in a dark room] Most of the presentations this morning have been very developer focused, I’m covering Graphing Social from the Web Strategists’ perspective: Web decision makers in corporate. Rodney Rumford gave a Facebook Marketing 101 presentations and explains how businesses can use widgets to reach customers. Facebook gives you multiple ways to reach customers, and with them spending 20 minutes per day, the attention is there. In the presentation from BJ Fogg who co-ran the Facebook class at Stanford, they developed applications, that they estimated totaled $500,000 in revenue from the students efforts … Continue readingFor Success, Facebook Marketing Requires Risk Tolerance
Image: View a screenshot from my Facebook profile At one time, I added many apps to experiment, but I’ll have to admit, very few I use on a regular basis. I often discuss in my presentations that our research indicates that many folks use social networks to check out others profiles. Apparently, I need to do some housecleaning as, my kid sister wrote this on my Facebook Wall this morning: “hello big brother!! your facebook profile is a JUNKYARD!”. She’s also the little darling who told me that “I only use email to get a hold of old people like you“. Sigh, kids. As my former boss Kevin Eves used to tell me, “so it goes”.