Need to know about Facebook?

Marketing Profs, a great resource for Marketers, has hired me as a Forrester Analyst to present this webinar on Facebook this Thursday, it’s 90 minutes and just over a hundred bucks “Strategy First on Facebook: Opportunities of a Ready-Made Marketing Platform“. If your boss is asking you to develop a plan to think about Facebook, this will be a great primer to move you forward. It’s based on the keynote I gave at the Web Community Forum, but with some updated content as the website has since changed. Hope to see you there.

A few things you should know about Facebook: It’s the second largest social network, second to MySpace in North America, many of the registered are college educated the growth segment if folks over 30, it’s not just for students. It was the first to let third party developers create mini applications called “widgets”, and has recently been in the press for it’s innovative yet controversial privacy concerns over user data and the Beacon/social ads feature.

If you’ve other Facebook trivia you want to share, leave a comment below.

7 Replies to “Need to know about Facebook?”

  1. Jeremiah, I think that if you can get a sense of the international makeup of the audience for hte webinar, that you may want to talk about some of the oddities of social networks as they relate to nations or regions.

    For example: http://www.news.com/8301-13577_3-9752857-36.html

    Bebo is big in Europe; although Friendster is, like, so over in the US and Canada, it’s huge in Asia-Pacific, and Orkut is heavily centred in Latin America.

    Hope that’s helpful.

    Bob

  2. Be on the lookout for the “shameless corporate plug” complaints soon to arrive from the blog purist in your audience.

    Thank you for the invitation and the consistent intelligence in your posting.

  3. Mark

    I only promote something if it’s valuable to my audience, and that means promoting other events, webinars, or teleconference that I may not be part of.

    There’s also a tolerance balance too, I give a lot of info away, so it’s up to them to choose what they want to read and ignore.

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